Golftec unveils new ad campaign showcasing how golfers significantly improve with unique, data-driven approach

“7 Shots Better” launches this weekend on golf telecasts, conveys real stories of golfers who improve by an average of 7 shots after working with Golftec coaches; Campaign launch coincides with CBS Sports partnership to integrate Golftec's innovative OptiMotion swing capture technology into weekend coverage of the remaining PGA Tour “Signature” events televised by CBS Sports

DENVER (February 26, 2024) GOLFTEC, the world leader in golf improvement, today announced the launch of a new, national advertising campaign that showcases the transformative impact of its innovative, data-driven coaching. “7 Shots Better” tells true stories of student improvement, given that GOLFTEC students improve by an average of seven shots.

The campaign will include four sports, and the first spot can be viewed here. Launched during the recent broadcast of The Genesis Invitational, the campaign will be seen on golf programming across CBS, NBC, Golf Channel and many others.

“We are committed to helping every golfer unlock their own potential, and our new campaign reinforces the significant impact that GOLFTEC coaching can have,” said Chris Koske, Senior Vice President of Marketing for GOLFTEC Enterprises. “‘7 Shots Better’ is an outcome of the investment in technology, people and instruction that propels golfers to improve their games and increase enjoyment.”

The campaign, which showcases real stories, centers on GOLFTEC data showing that students who take at least 10 lessons with its coaches improve their scores by an average of seven shots. This dramatic improvement is the difference between capturing a club championship, winning more regularly on Saturday mornings or just getting more enjoyment from the game.

The launch coincides with a new CBS Sports partnership that will integrate the company’s innovative OptiMotion swing capture technology into weekend coverage of remaining PGA TOUR “Signature” events televised by the network. Powered by a proprietary AI model, OptiMotion is the wireless and sensorless motion capture technology that measures 15 specific joint centers within the body and collects more than 4,000 data points in every swing, providing insights that allow GOLFTEC coaches to build easy-to-understand, practical improvement plans. 

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GOLFTEC stands as the world leader in golf improvement, with a global presence of more than 250 locations worldwide and a dedicated team of more than 1,000 Certified Personal Coaches. Founded in 1995, GOLFTEC has been unwavering in its mission to help individuals play better golf. Through the fusion of world-class golf instructors and cutting-edge teaching systems, GOLFTEC has been instrumental in guiding hundreds of thousands of golfers toward achieving their goals. In 2023, the company continued its momentum by opening 15 new locations, providing more than 1.7 million golf lessons, and integrating SkyTrak launch monitors into the in-bay experience.