ORLANDO, Fla. (May 28, 2025) – GolfNow set a historical marker over the Memorial Day weekend, delivering its strongest performance in company history and breaking its previous record of rounds of golf sold across North America over a holiday weekend through its golf course management technology. The online tee time reservations service facilitated more than 538,000 rounds of golf sold through its platform Saturday, May 24 through Monday, May 26, surpassing the previous mark set in 2023 by more than 43,000 rounds. Total rounds on Memorial Day Monday were up more than 28% year over year.
Creating exposure and accessibility to help grow the game overall is a critical part of GolfNow’s mission since its 2008 launch. The tee-time reservations platform is continuing momentum gained in 2024, including:
- 7 record-setting months
- 9 record-setting holidays
- 3 of the best 5 days in company history
- 22% growth in golf course partners internationally since 2023
GolfNow also recently announced pivotal new collaborations with Trackman and Back Nine, which have expanded its world’s largest online tee-time marketplace to also offer indoor golf simulation experiences for training and entertainment.
About GolfNow
GolfNow is an innovative technology company that is creating better ways for golfers and golf courses to connect. GolfNow operates the world’s largest online tee-time marketplace, offering 3.5 million registered golfers a variety of ways to stay connected to their favorite courses and the ability to easily book tee times online and via mobile devices 24/7. GolfNow also is the industry’s largest provider of golf course management technology and marketing services, partnering with thousands of golf courses worldwide. GolfNow golfers gain added benefits with GolfPass, a connected rewards program and paid membership. GolfPass members receive monthly tee time credits, waived booking fees, streaming video lessons, and other special playing perks. GolfNow operates offices in Orlando, Fla., and Belfast, Northern Ireland.
Dan Higgins
Dan.Higgins@nbcuni.com
407-496-8107