ATLANTA, [JUNE 11, 2026] - PGA TOUR Superstore, the country’s leading destination for golf equipment, accessories and apparel, has built and introduced dedicated Golf Simulator Showroom in stores nationwide. The new showroom experience gives customers the opportunity to demo and compare a wide range of simulator solutions, from high-end systems featuring launch monitors, enclosures and projectors to entry-level net and mat options designed for residential, outdoor and commercial spaces.
This represents a significant investment, underscoring the company’s focus on giving customers better ways to learn, practice and enjoy the game.
“At PGA TOUR Superstore, we are committed to helping our customers improve and get dialed into their game. Simulator technology has become an incredibly powerful tool for that, giving players real data and feedback to practice more effectively and play better,” said Troy, Rice, CEO, PGA TOUR Superstore. “At the same time, it has evolved into something much broader, a fun, social way for people to experience the game and, for many, a gateway into traditional on-course golf.”
The Golf Simulator Showroom allows customers to compare a wide range of launch monitor technologies side-by-side comparison, including offerings from Bushnell, Foresight, Full Swing, Garmin, Rapsodo, SkyTrak, Trackman and Uneekor. Associates provide expert guidance to help customers select the right simulator package based on performance features, space, budget and intended use.
Driven by lower costs, advancing technology and more accessible package options, simulator golf continues to grow in popularity. According to the National Golf Foundation (NGF), off-course participation reached a record nearly 40 million Americans in 2025, up 63 percent since 2019. The growth of off-course is introducing more people to the game while creating new ways for families and friends to practice, compete and socialize together in a fun, interactive environment.
The Golf Simulator Showroom brings together every component needed to build a complete setup, from launch monitor and hitting mats to impact screens, projectors and accessories. Whether customers are building a dedicated or temporary simulator space or adding elements to an existing setup, the showrooms are designed to make it easy to explore options and find the right combination for their game and environment.
To learn more about simulator options and packages, visit PGA TOUR Superstore’s Simulator Guide on its website.
About PGA TOUR Superstore
PGA TOUR Superstore is operated by Golf & Tennis Pro Shop Inc., a subsidiary of AMB Sports + Entertainment and is headquartered in metro-Atlanta. As the PGA TOUR’s exclusive off-course/off-airport retail partner in North America, PGA TOUR Superstore provides customers with access to the same technology and expertise as card-carrying PGA TOUR pros. All stores are staffed with teaching professionals and have multiple state-of-the-art swing simulators, practice hitting bays, and large putting greens. There is also an in-house club making and repair facility. Along with equipment and accessories, PGA TOUR Superstore has an unmatched selection of men’s, women’s and juniors’ apparel and footwear for golf and tennis. For more information, visit www.pgatoursuperstore.com.