The Drop

TaylorMade evolves P-700 series with 3 new irons

Payntr unveils company’s first spiked golf shoe; TaylorMade’s new SelectFit Kit will help custom fitters help golfers

TaylorMade P-700 Series Irons

The Drop: TaylorMade has finished updating three models in its P-700 line – the P-770, P-7MC and P-7MB. They join the previously updated P-790 to offer choices for highly-skilled player to mid-handicaps.

What They're Saying: "P·Series irons need to be technical, elegant and timeless and the new P·770 design has all of that in spades. We wanted to take as much performance and hide it on the inside of the iron to where you look at it and it just looks like a clean and classic iron with the pearl satin chrome finish and hint of mirror on the toe. On the inside, the technology we have poured into this iron creates a product that we believe is truly one of one in this space." — Matt Bovee, TaylorMade Golf director, irons product creation

The P-770, like the P-790, is a hollow-body iron but with less offset in the long irons and shorter blade length.
> The P-770 is available in 3-PW/AW.
The tour-inspired P-7MC has minimal offset and minimal perimeter weighting to appeal to better players.
The muscle-back P-7MB is designed for the best ballstrikers in the world, with shorter blade length and progressive offset.
P-7MC and P-7MB are seven-piece sets.
All three are currently available for pre-order at and will be at retail on Jan. 20.

Price: P-770, $1,299 (steel), $1,499 (graphite); P-7MC and P-7MB, $1,299 (steel) and $1499 (graphite) as seven-piece sets.


The Drop: Payntr Golf introduces Payntr X 004 RS, the company’s first spiked golf shoe.

What They’re Saying: “This is a monumental moment for Payntr Golf to introduce our first spiked product, leveraging the innovation Softspikes has provided golfers for decades. Our brand is all about delivering a footwear performance advantage to the golfer, specifically in the areas of traction and comfort. We accomplish this by focusing on the biomechanics of the golf swing and the on-course needs of the golfer." — Mike Forsey, co-founder and president, Payntr Golf 

> The X 004 RS will be the first golf shoe to use the Tour Flex Pro spike from Softspikes, with three degrees of traction and 10 points of contact with the ground.
> The shoe is available at and specialty golf accounts nationwide.

Price: $200.


The Drop: TaylorMade’s new SelectFit Kit will enable the company’s custom fitters to select 12 different loft and lie angles in irons without having to change clubheads.

What They’re Saying: "The all-new SelectFit Kit is born from the mindset of TaylorMade being global leaders in customization and personalization and being fully invested in making every golfer at all levels better today than they were yesterday. We are very excited to be able to provide more iron models with more options to more locations across the world with the SelectFit Kit and are confident this will result in TaylorMade being the go-to for custom fitters and golfers everywhere." — Tom Fisher, TaylorMade director of global custom

> SelectFit uses three different sleeves — two for lie angles and one for loft — to easily dial in the correct strike and spin characteristics for each player.
> The lie sleeves can adjust from 3 degrees upright to 3 degrees flat and the loft sleeve can adjust from 2 degrees strong to 2 degrees weak.
> Previously, it would have taken 12 different clubheads to achieve such a range in loft and lie angles.