CALLAWAY GOLF
The Drop: Callaway has its biggest launch for 2023 with the introduction of Paradym, a full line of drivers, fairways, hybrids and irons. Just days after the public announcement of the launch Jon Rahm won the Sentry Tournament of Champions using the Paradym Triple Diamond driver (10.5°) and Paradym Triple Diamond fairway woods (16° and 18°).
Details:
> Paradym drivers feature the company’s 360 Carbon Chassis with a Triaxial Carbon crown and Forged Carbon sole, which are 44% lighter than a titanium chassis. The weight is repositioned forward to enhance ball speed and in the rear for more forgiveness.
> Paradym is suited to a wide range of players; Paradym X is for players who want maximum forgiveness and a slight draw bias; Paradym Triple Diamond for better players who want to work the ball.
> Paradym fairway woods feature progressive shaping that fits a wide range of players. Paradym X will fit players looking for a more forgiving shape with a high launch and a slight draw bias. And Paradym Triple Diamond is for stronger players who are looking for a penetrating ball flight with lower spin.
> Paradym hybrids come in two models — one for those who want versatility and control and the X, for maximum forgiveness.
> Paradym irons feature a high-strength forged 455 Face Cup. Paradym is for those looking for a players distance iron; Paradym X is for golfers looking for more distance and enhanced feel.
Price | Availability: Driver, $599.99; fairway woods, $349.99; hybrids, $299.99; irons: $200 per club. Available for pre-sale on Jan. 13; available at retailers on Feb. 24.
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SRIXON
The Drop: Srixon introduces its ZX Mk II driver and fairways that the company says will deliver "tour-level performance and revolutionary energy transfer."
What They’re Saying: “Rebound Frame is a unique ball speed system that delivers a pure transfer of energy into the golf ball at impact. The result is an entire driver head that works in unison to deliver an unprecedented rebound effect that delivers maximum ball speed and ultimately, more distance." — Jeff Brunski, vice president of research and development.
Details:
> Srixon’s Rebound Frame has "dual flex zones" that the company says will deliver more energy to the ball at impact.
> The drivers have a variable thickness pattern on the face, expanding the coefficient of restitution (COR) across the entire driver face.
> Fairway woods have a floating weight pad on the sole, allowing the player to move the weight for optimal launch.
> The hybrids have been designed to position more mass deeper in the clubhead, creating higher launch and longer shots.
Specs: Lofts — ZX7 driver (9.5°, 10.5°), ZX5 driver (9.5°, 10.5°), ZX5 LS driver (8.5°, 9.5°, 10.5°), fairway woods (13.5°, 15°, 18°, 21°), hybrids (17°, 19°, 22°, 25°, 28°).
Price | Availability: Drivers, $499.99; fairway woods, $279.99; hybrids, $249.99. At retail on Jan. 20.
WILSON GOLF
The Drop: The company upgraded its two-piece Duo Soft golf ball with a formulation it says will deliver more distance off the driver.
What They’re Saying: “This new Duo Soft golf ball delivers incredible performance, premium, soft feel and a great price compared to similar competitive golf balls.” — Tim Clarke, president of Wilson Golf
Details:
> Wilson created an additive to the core of Duo Soft, which the company says boosts velocity for more driver distance.
> The low compression core and mid-hardness cover reinforces the company’s claim that the Duo Soft is the "world’s softest golf ball."
> Optimized aerodynamics reduces ball spin off the driver, which the company says results in longer carry with straighter shots.
Price: $22.99 per dozen.
