Editor's note: This is the first in an ongoing series that spotlights various marketing campaigns within the golf industry and gives an inside look at how they came about.
SUMMARY
A golf-targeted rebrand rooted in Hawaiian healing brought SwingEase to life with a name, identity, and look designed to stand out in pro shops and stand up to pain.
CAMPAIGN
Maui Grown Remedies, a hemp processor from Hawaii, was launching a brand new line of cannaibis-based healing products into the golf market. Buffalo Groupe helped the company develop a name, brand identity and package design for the new line, using its proprietary golfer research panel to get quick-turn feedback on visual designs along the way.
The result was a data-backed brand (SwingEase) that paid homage to the parent company's Hawaiian roots, captured the medicinal nature of the product, and stood out in a positive way to its golfer target.
Note: Buffalo Groupe publishes The First Call.