Editor's note: The next in an ongoing series that spotlights various marketing campaigns within the golf industry and gives an inside look at how they came about.
SUMMARY
Big Creek Country Club, in Mountain Home, Arkansas, offered great golf, a warm community and tons of untapped potential — it just needed a better way to communicate that to its intended audiences. Buffalo Groupe introduced bold messaging, a modernized look and a refined voice that now attracts golfers and homebuyers who likely never considered Arkansas before.
CAMPAIGN
As a high-end community, Big Creek has it all. But even with a Thomas Clark-designed course, affordable land and a welcoming culture, this haven in the Ozarks was not getting nearly enough credit. Its brand-new "Go Big" campaign changed that.
Buffalo Groupe gave the community a louder voice through bold creative, a high-converting landing page and a refreshed brand story rooted in what makes Big Creek so wonderfully different. The result? A distinct new personality, a refined sense of place and a steady stream of golfers and potential buyers seeing Big Creek in a whole new light.
Note: Buffalo Groupe publishes The First Call.