Ahead USA

New colors, washes, rope and bucket hats set aesthetic direction with the introduction of two new washed looks — Sonne and Matcha

Expanded collection, available for spring/summer 2024, introduces the extreme fit Kall & XL fit Kald, offered in four colors, and the rope-style Alto, offered in six color combos

New collections introduce polos, hoodies, pullovers, rain jackets—made with lightweight fabrics; Lines to be revealed July 31-Aug. 2 at PGA Buying & Education Summit

Collaboration educates golfers on the importance of sun safety and proper sun protection; Ahead will also create two unique products and donate 10% of all proceeds during May

New collections respond to current on- and off-course trends; men's line includes two new polos and a hoodie; women's line includes sun shirts, jackets, a hoodie and a new skort

New seasonal collections feature understated color combinations ideal for both on, off the golf course