NEW BEDFORD, Mass. (July 15, 2026) – Ahead has introduced its Spring/Summer 2027 Apparel Collection, a comprehensive men’s and women’s offering designed for golf shops, resorts, events, and retail partners to deliver style and performance for today’s golfer.
Centered on the theme “Built to Perform, Designed to Sell,” the collection features sport, performance, and lifestyle apparel with fresh color palettes, distinctive prints, versatile silhouettes, and decoration-friendly styles that transition seamlessly from course to clubhouse. More than 85% of the new styles in the collection are made with recycled materials, including recycled yarns across many core color programs.
“Our Spring/Summer 2027 apparel line was built with the buyer and the golfer in mind,” said Mark Kliethermes, Senior Creative Director, Ahead. “From coastal-inspired color stories and modern performance polos to versatile layering pieces and proven women’s favorites, this collection gives retail partners the tools to create compelling assortments that perform at the register and resonate with consumers.”
Men’s Collection: Coastal Color, Modern Prints, and Essential Layers
The men’s Spring/Summer 2027 line is organized around three fashion groups, each designed to create a cohesive merchandising story with easy outfitting opportunities.
French Riviera captures the elegance of coastal villages, sparkling water, and seaside pastels with a refined palette led by white, azure, light true navy, and soft, shell pink. Key men’s styles include Tropez, Eze, Nice, Monaco, and Cannes, offering abstract prints, heathered stripes, and polished performance styling.
Ibiza brings a sun-drenched Mediterranean feel to the assortment with foliage, mosaic tile, and mini-print patterns in sea glass, coral, and beach-inspired hues.
The Tradition delivers a classic country club-inspired story, pairing fresh green with early-spring pinks and novelty prints featuring timeless golf icons.
New and notable men’s introductions include the Essential Stripe Polo, a dependable staple designed for broad appeal, and a strong lineup of layering pieces: Amp, a lightweight textured hood; Momentum, a hybrid knit/woven vest that blends performance and sophistication; and Harris, a fleece quarter-zip built for everyday wear and custom appliqué.
Women’s Collection: Jewel Tones, Feminine Shades, and Elevated Comfort
The women’s Spring/Summer 2027 line showcases rich jewel tones balanced with soft, feminine shades for a fresh, sophisticated assortment suited for golf, travel, and everyday lifestyle wear.
Serenity is inspired by the tranquil beauty of the ocean shoreline, using soft blues and pinks to create a calm, effortless color story.
Fiji pairs crisp green and navy to evoke lush palms, clear ocean waters, and classic nautical style, balancing sport silhouettes with easy sophistication.
New women’s silhouettes include Tempo, a lightweight quilted vest available in black, white, cashmere, and seagull, along with a coordinating quilted jacket, and Stride, a versatile quilted jacket offered in black and white for polished layering on and off the course.
Ahead is also expanding everyday essentials with a new Ladies Neck Tee, available in several versatile colors and designed for a flattering fit and all-day comfort.
The Original Sue™ continues to be one of Ahead’s most recognizable women’s styles. Available in a wide range of vibrant colors, it combines comfort, versatility, and broad consumer appeal, making it a dependable choice for club, resort, tournament, and commemorative events.
JärnLuxe,™ an Ahead signature fabric, available in the women’s line only, remains a standout for its luxurious softness, lightweight warmth, and everyday versatility. A proven favorite among golfers and lifestyle consumers, the premium fabrication is ideal for club and event customization while delivering the elevated hand feel and effortless style today’s consumer expects.
The Spring/Summer 2027 Apparel Collection is available for preview through Ahead sales advisors and in the company’s 2027 Spring & Summer Apparel catalog.
Ahead | www.aheadweb.com
Since energizing the headwear industry with its 1995 debut, Ahead has expanded into the corporate, resort, and collegiate markets. Known for innovation, creativity, and exceptional customer service, Ahead is a leading supplier of headwear to the USGA, PGA of America, PGA TOUR, The Open, and Ryder Cup. The company supports more than 5,000 accounts worldwide and was recognized as a “2025 Top 100 Business in Golf” by the National Golf Foundation.
Media Contact:
Karen Moraghan
Hunter Public Relations
kmoraghan@hunter-pr.com
908/963-6013