Jon Last

Jon Last

With more than 25 years of management experience, Jon Last is founder and president of Sports and Leisure Research Group, a White Plains, N.Y.-based full-service marketing research consultancy that supports leading brands in sports marketing, travel, media and leisure categories as well as a host of golf, travel and consumer-product company clients.

Latest from this Author
Co-hosts Jon Last and David Klein look at how this season could defy macro market level trends
Chris DeToro, USGA assistant director of brand marketing, joins 'Driver$' to discuss the annual Drive, Chip and Putt competition that will precede the Masters and the general state of youth golf programs