Jon Last

Jon Last

With more than 25 years of management experience, Jon Last is founder and president of Sports and Leisure Research Group, a White Plains, N.Y.-based full-service marketing research consultancy that supports leading brands in sports marketing, travel, media and leisure categories as well as a host of golf, travel and consumer-product company clients.

Latest from this Author
2020 CJ Cup
Driver$
An early outlook at the 2023 golf market
Co-hosts Jon Last and David Klein look at how this season could defy macro market level trends
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Driver$
The state of country club communities
Jason Becker, co-founder of Golf Life Navigators, joins the show to discuss how his company matches golf real estate home buyers with golf communities throughout the Sun Belt region
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Podcasts
Youth golfers prepare for Augusta National stage
Chris DeToro, USGA assistant director of brand marketing, joins 'Driver$' to discuss the annual Drive, Chip and Putt competition that will precede the Masters and the general state of youth golf programs
Worplesdon Charity Pro-Am — Georgia Hall
Driver$
The show goes on: Charity events continue in COVID-19 era
Bob Levey, founder and president of Independent Events and Media, joins "Driver$" to discuss how celebrity and charity golf events are operating effectively and safely this year
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Driver$
Can golf industry carry its 2020 momentum into the future?
In this debut episode, host Jon Last reviews data that explain golf’s surge in participation. He also discusses the critical variables that ultimately will determine the game's long-term sustainability