Johnny Morris, founder and CEO of Bass Pro Shops, turned an old Ozarks fishing lodge into a checklist golf destination and helped transform the golfing region.
Best known as a player and analyst — and, yes, leader singer for Jake Trout and The Flounders — the 71-year-old believes he's on to something with the Skechers World Championship Cup ... and more.
For the Ryder Cup, the "country club for the people" is expected to play a bit more gentler than previous championships, which means look for more birdies than bogeys.
Using the same thinking man’s golf mentality that helped him win 17 PGA titles, the 2003 U.S. Open champion is easing into the world of course architecture with two projects in Florida.