Industry News

Ahead is official headwear partner of Women’s Golf Day 2021

Company creates headwear to celebrate June 1 global event

NEW BEDFORD, Mass. (April 20, 2021) – For the sixth year, AHEAD is pleased to be the official headwear partner supporting Women’s Golf Day (WGD).  On June 1, 2021 AHEAD will join more than 50,000 women and girls, 900 golf courses and 68 countries around the world participating in this international one-day event, which was created to engage, empower, and support women and girls through golf.

“AHEAD is proud to join thousands of women and girls across the globe to shine a light on the power of golf and this international initiative,” said Anne Broholm, CEO, AHEAD. “We believe in the strength of women and their abilities to grow the game, to provide encouragement and to support one another.”

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AHEAD’s official WGD headwear showcases the event’s iconic logo and is offered in the distinctive red, white, and black associated with Women’s Golf Day. Golf courses participating this year that wish to carry AHEAD merchandise should email

AHEAD’s long-time partner, professional golfer, and businesswoman Annika Sörenstam, has also pledged support for Women’s Golf Day through her ANNIKA Foundation.  AHEAD and Sörenstam have enjoyed a long-standing partnership, with the golf legend exclusively wearing AHEAD apparel on the course.

Women’s Golf Day is completely unique in the sporting world, being the only one-day, global celebration of female sport.  Launched in 2016, the annual event now takes place on the first Tuesday in June and continues to grow each year as the sport continues to rise in popularity.

Venues can still register to host an event for Women’s Golf Day 2021 by visiting and going to “Register a Location.”

For more information about AHEAD, visit To access the company’s online shop page, visit

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Founded in 1995, AHEAD is a multi-dimensional brand with a proven track record of success distributing headwear, apparel, and accessories to the green grass, resort and corporate markets. Its single focus of providing quality products, with innovative, high-quality design, and merchandising concepts has led to more than 25 years of continued growth and expansion. AHEAD is a leading supplier of headwear to the USGA, PGA of America, Ryder Cup and numerous PGA Tour events in addition to more than 5,000 green grass and resort shops throughout the world.

About Women’s Golf Day
Women’s Golf Day (WGD) is a global movement that strives to Engage, Empower, and Support women and girls through golf.  The one-day, four-hour event, has now taken place at more than 900 locations 68 countries since its inception in 2016, and has introduced thousands of new golfers to the sport. WGD is the fastest-growing female golf development initiative.  Upcoming dates: 2021: June 1; 2022: June 7; 2023: June 6.

In 2020, WGD’s primary hashtag, #WomensGolfDay, received more than 59 million global impressions to nearly 37 million people viewing WGD content. Women’s Golf Day is unique, there is nothing like it in sports, a one-day sporting and community celebration event that unites women through golf across the globe for 24 hours straight transcending race, religion, language, geography or economic status.

Visit or follow us socially @womensgolfday.

Media Contacts:
Karen Moraghan
Hunter Public Relations for AHEAD

Nicole Wheatley
Medi8 for Women’s Golf Day
+44 (0) 7507 556 794