Industry News

GolfForever honors the military with promotion benefitting Folds of Honor and Veteran Golfer’s Association

Industry-leading golf fitness brand donating a portion of sales between Armed Forces Day and Labor Day

Aspen, CO – GolfForever, the leading at-home golf fitness training system that helps golfers play without limits, is kicking off an expanded focus on honoring our nation’s armed services personnel and their families with a limited-time sales promotion on the popular GolfForever Swing Trainer. From Armed Forces Day (May 20, 2023) through Memorial Day (May 29, 2023), $10 from every Swing Trainer sold on will be donated to Folds of Honor and the Veteran Golfers Association (VGA). Those proceeds will be shared equally between the two organizations. All purchasers will also receive a free 30-day subscription to the 4.8 App Store-rated GolfForever golf fitness training app.

The influential and impactful Folds of Honor foundation is the renowned nonprofit organization founded by Lt Col Dan Rooney that provides educational scholarships to the spouses and children of military members who have fallen or been disabled while serving in the United States Armed Forces. Beginning in 2022, Folds of Honor also expanded its mission to include first responders. VGA, founded in 2014 by retired Army Capt. Joshua Peyton, is an acclaimed national organization dedicated to enriching the lives of Veterans and their family members through the camaraderie and sportsmanship of golf. GolfForever forged partnerships with both organizations in 2022 and this sales promotion marks the first of many strategic and promotional efforts the golf fitness brand will activate in 2023. 

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“We greatly value our relationships with Folds of Honor and the Veteran Golfers Association and we are constantly looking for ways to support their efforts and honor their members. This initial promotion is one of many initiatives our GolfForever team will use to bring awareness to these vital organizations,” says GolfForever VP of Communications and Strategic Partnerships, Jon Levy. “It has been a pleasure to work closely with both groups, and we are honored to play a small role in championing their advocacy for the military and their families.”

GolfForever is the first golf-specific training program to embrace the approach of home exercise equipment paired with streaming instruction that customizes each golfer’s exercise routines specifically for them, based on a proprietary strength and flexibility test. The GolfForever Swing Trainer, highlighted by its asymmetrical resistance training bar that can be anchored easily at home, the gym or the course, is a three-in-one training tool that additionally creates premium resistance bands with handles and a D3 swing weight-optimized heavy warmup club. All three uses, combined with guided instruction from fitness and medical experts that specialize in golf, directly benefit the strength, mobility and movement patterns in your golf swing.


GolfForever has experienced massive growth since releasing its marquee physical product now used by over 200 tour pros, including bringing on 2021-22 PGA Tour Player of the Year and World No. 1 golfer Scottie Scheffler – a daily GolfForever user – as well as 2023 Ryder Cup Captain Zach Johnson and four-time PGA Tour winner Ryan Palmer, launching a pilot program with Invited, and landing in leading golf retailers such as Dick’s Sporting Goods, Golf Galaxy and PGA Tour Superstore.

Retailing for $199.99, the Swing Trainer includes a 44.5-inch training bar; two power-grade, soft, sweat-resistant 15-inch rubber grips with five specialized training zone demarcations; two easy-to-attach polymer carabiners; light- and medium-resistance latex training cords with nylon safety sleeves; a universal nylon door anchor; two quick-interchangeable weighted balls for warming up and speed training; two interchangeable hand grips that transform the training cords into universal exercise resistance bands used in the GolfForever app’s warmups and workouts; and 30 days of full access to the GolfForever app for free.

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For more information and to support Folds of Honor and the Veteran Golfers Association with the purchase of a GolfForever Swing Trainer, visit

About GolfForever

GolfForever is a comprehensive, smart at-home training system that takes a science-based approach to maximizing golfers’ performance by improving flexibility, core strength, balance and rotational power. The first golf-specific home training program to embrace the approach of home exercise equipment paired with streaming instruction, GolfForever takes it one step further by customizing each golfer’s exercise routines just for them, based on a proprietary strength and flexibility test users take when starting. The result is a product and program that is safe and highly effective for any golfer. With exercise routines designed by some of the top PGA Tour trainers and orthopedic experts in the U.S., GolfForever users can expect to swing and perform their best – with a pain-free body – for as long as they play the game. It is used by more than 200 PGA Tour and LPGA Tour players, and thousands of everyday golfers alike. Founded in Aspen, Colorado in 2019 by Dr. Jeremy James, a leading specialist in chronic back pain and co-author of the Younger Next Year Back Book, GolfForever is the ideal companion to expert golf instruction. For more information go to or download the new mobile application on the Apple Store for IOS or Google Play for Android.

Media Contacts:

Kevin Frisch PR
Carl Mickelson
(512) 797-2673

Kevin Frisch
(989) 614-0241

Jon Levy
VP, Communications & Strategic Partnerships

Stacy Borkowski
VP, Sales