Industry News

GolfForever signs renowned instructor Rick Smith as ambassador, content provider

Legendary teacher will create coaching content for leading golf fitness brand utilizing products like the GolfForever Swing Trainer

Aspen, Colorado GolfForever, the industry-leading at-home golf fitness training system that helps golfers play without limits, proudly announces the signing of legendary swing instructor Rick Smith as its newest brand ambassador. 

Smith — a Hall of Fame teacher, golf course designer, television personality and speaker — was intrigued by the first-of-its-kind training system after its 2022 launch and insisted on testing it so he could form his own opinion. Thirty minutes receiving it, he had designed 20 different ways GolfForever could help him with his teaching concepts and he has utilized it with his students since. As GolfForever’s newest brand ambassador, Smith joins an elite team of athletes consisting of 2022 Masters champion and PGA Tour Player of the Year Scottie Scheffler, 2023 U.S. Ryder Cup captain Zach Johnson, 1997 Open Championship winner Justin Leonard and four-time PGA Tour winner Ryan Palmer. 

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“With the structure of the GolfForever Swing Trainer, you can duplicate particularly useful feels that are in the golf swing with your arms, hands and wrists,” Smith said. “I instantly started creating different golf swing concepts that I’ve always had and then I started getting creative with it. The GolfForever platform is wonderful. It takes words away and creates motion and feel. The customized nature of the app is a game-changer to help anyone’s body move the way it needs to in the swing.”

Smith’s first content series is now available to users in the groundbreaking 4.8 App Store-rated GolfForever golf fitness training app.

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“Rick Smith is a generational talent in golf instruction who will be considered as one of the finest to ever teach the game. We are proud to leverage his vast expertise and creativity that adds another dimension of content for our users,” said GolfForever Vice President of Communications and Strategic Partnerships, Jon Levy. “Rick immediately saw value and practical applications in our training system that elevated his coaching, and we’re excited for our users to experience this unique style of content using the Swing Trainer that extends beyond fitness training.”

Consistently ranked in the top-10 golf instructors in the world by Golf Digest, some of Smith’s notable clients have included major champions Jack Nicklaus, Phil Mickelson, Lee Janzen, Vijay Singh, David Duval, Paul Azinger, John Daly and Greg Norman. He currently operates The Rick Smith Golf Performance Center at Trump National Doral Resort in Miami and the Rick Smith Golf Academy at Oakland University in Rochester, Michigan. Smith uses GolfForever at both academies.

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“Anything good catches fire, just as GolfForever and the GolfForever Swing Trainer have,” Smith said. “I’m using it for so many reasons. It helps range of motion increase dramatically and even the person that moves too much still needs strengthening and stability. So, it gives you stability and flexibility which is a great combination that can help if you’re going to be consistent with your golf swing.”

Over the past several months, GolfForever has brought on Zach Johnson and Scottie Scheffler as brand ambassadors and made a significant impact with more than 200 PGA Tour, PGA Tour Champions and LPGA Tour pros using its training system. Taco Bell CEO and longtime golf industry titan Mark King was welcomed to the GolfForever Advisory Board while the brand established partnerships with influential golf industry organizations such as Invited (formerly ClubCorp), Folds of Honor and the Veteran Golfers Association, and opened retail distribution in Dick’s Sporting Goods, Golf Galaxy, PGA Tour Superstore and green grass locations nationwide.

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Driven by personalized exercise and warmup routines in the 4.8 App Store-rated GolfForever app, the GolfForever Swing Trainer launched in January 2022 and quickly contributed to the brand’s meteoric rise. Highlighted by its asymmetrical resistance training bar that can be anchored easily at home, the gym or the course, the Swing Trainer’s interchangeability to create premium resistance bands with handles and a D3 swing weight-optimized heavy warmup club gives it three unique uses that provide a direct benefit to strength and mobility in your golf swing.

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About Rick Smith

Rick Smith is consistently regarded as one of the top golf instructors of his generation. He has parlayed his success teaching top professionals, including Jack Nicklaus and Phil Mickelson among many others, and thousands of amateurs into writing top-selling books, appearing as a television commentator and host and sought-after public speaker. Smith is currently a teaching editor for Golf Digest. He previously served as instruction writer for GOLF Magazine. He has also written Major Series publications. Smith is author of the 1998 book “How to Find Your Perfect Golf Swing,” published by Broadway Books, which is regarded as one of the top instruction books in the industry. Smith’s honors include being appointed Michigan’s “Golf Ambassador” by Governor John Engler, and GOLF Magazine has repeatedly honored him as one of America’s “Top 100 Teachers.”He currently operates the Rick Smith Golf Performance Center at Trump National Doral Resort in Miami and the Rick Smith Golf Academy at Oakland University in Rochester, Michigan.Smith developed “The Rick Smith Signature Series” golf instruction show in 1994. It was seen for five years on ESPN International, TSN (Canada), and Fox Sports Net. He joined the Golf Channel in 1999, becoming part of the “Dream Team of Instructors” consistently offering viewers instructional tips. Rick has also hosted “Inside the PGA Tour” and has been a tournament commentator and analyst for NBC and ESPN TV.In 2012, Smith was inducted into the State of Michigan Golf Hall of Fame and has been named National Teacher of the Year, National Golf Professional of the Year and National Merchandiser of the Year. He has also designed nine award-winning golf courses in the USA in addition to those he is currently building in Canada and Bali with Phil Mickelson. Mickelson and Smith have also designed several courses throughout China.

About GolfForever

GolfForever is a comprehensive, smart at-home training system that takes a science-based approach to maximizing golfers’ performance by improving flexibility, core strength, balance and rotational power. The first golf-specific home training program to embrace the approach of home exercise equipment paired with streaming instruction, GolfForever takes it one step further by customizing each golfer’s exercise routines just for them, based on a proprietary strength and flexibility test users take when starting. The result is a product and program that is safe and highly effective for any golfer. With exercise routines designed by some of the top PGA Tour trainers and orthopedic experts in the U.S., GolfForever users can expect to swing and perform their best – with a pain-free body – for as long as they play the game. It is used by more than 200 PGA Tour and LPGA Tour players, and thousands of everyday golfers alike. Founded in Aspen, Colorado in 2019 by Dr. Jeremy James, a leading specialist in chronic back pain and co-author of the Younger Next Year Back Book, GolfForever is the ideal companion to expert golf instruction. For more information go to or download the new mobile application on the Apple Store for IOS or Google Play for Android.

Media Contacts:
Kevin Frisch PR
Carl Mickelson
(512) 797-2673

Kevin Frisch
(989) 614-0241

Jon Levy
Vice President, Communications & Strategic Partnerships

Stacy Borkowski
Vice President, Sales