Industry News

GolfForever chosen as 2023 Colorado Companies to Watch award winner

Leading golf fitness brand singled out as one of the state’s fastest-growing and most impactful businesses

Aspen, Colorado GolfForever, the industry-leading at-home golf fitness training system that helps golfers play without limits, was recently honored by the Colorado Companies to Watch initiative as one of the state’s fastest-growing, highest-performing and innovative companies. 

Colorado Companies to Watch is a nonprofit awards program that honors 50 fast-growing second-stage companies across Colorado for their performance in the marketplace, innovative products, unique processes and philanthropic actions. The program celebrates the achievements of growth-oriented companies located throughout Colorado. GolfForever was one of the companies selected from a pool of 1,150 nominations, after an intensive selection process by a panel of industry experts and leaders from around Colorado.

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“This is an honor of distinct significance for our team because being a Colorado company is an integral part of the GolfForever origin story and something we’re proud to represent,” says GolfForever VP of Communications and Strategic Partnerships, Jon Levy. “To be recognized for the hard-fought growth and innovation of our business, and by the people who make it happen, is meaningful. It inspires us to reach even greater heights and have impact throughout the state, and beyond.”

The recent CCTW gala honoring the awarded companies marks the 15th consecutive year that Colorado Companies to Watch has recognized second-stage companies for their significant contributions to their communities, industries, and economies. At the Annual Gala Awards Dinner, each winner received recognition for their entrepreneurial spirit, dedication to creating jobs, and commitment to making a positive impact on local and state economies. Gala attendees had the opportunity to network with industry leaders and professionals from across Colorado while gaining valuable insights into successful second-stage business strategies.


“Colorado Companies to Watch takes immense pride in celebrating exceptional companies that represent the very essence of entrepreneurship and drive the economic growth of our state.  As one of these exceptional companies, we are thrilled to shine a spotlight on GolfForever, as they rightfully earn their place as one of our esteemed 2023 Award Winners,” says CCTW Program Director, Erin Beckstein. “We commend them for their relentless pursuit of excellence, their unwavering commitment to innovation, and the significant impact they’ve made within their industry.  Congratulations to GolfForever on this well-deserved recognition!”

Over the past several months of significant growth, GolfForever has brought on World No. 1 golfer Scottie Scheffler and 2023 U.S. Ryder Cup captain Zach Johnson as brand ambassadors, and made a significant impact with more than 200 PGA Tour, PGA Tour Champions and LPGA Tour pros now using its training system, including 1997 Open Championship winner Justin Leonard and four-time PGA Tour winner Ryan Palmer. Taco Bell CEO and longtime golf industry titan Mark King was also welcomed to the GolfForever Advisory Board, while the brand established partnerships with influential golf industry organizations such as Invited (formerly ClubCorp), Folds of Honor and the Veteran Golfers Association, and opened retail distribution in Dick’s Sporting Goods, Golf Galaxy, PGA Tour Superstore and green grass locations nationwide.

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Driven by personalized exercise and warmup routines in the 4.8 App Store-rated GolfForever app, the GolfForever Swing Trainer launched in January 2022 and quickly contributed to the brand’s meteoric rise. Highlighted by its asymmetrical resistance training bar that can be anchored easily at home, the gym or the course, the Swing Trainer’s interchangeability to create premium resistance bands with handles and a D3 swing weight-optimized heavy warmup club gives it three unique uses that provide a direct benefit to strength and mobility in your golf swing.

For more information, visit

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About GolfForever

GolfForever is a comprehensive, smart at-home training system that takes a science-based approach to maximizing golfers’ performance by improving flexibility, core strength, balance and rotational power. The first golf-specific home training program to embrace the approach of home exercise equipment paired with streaming instruction, GolfForever takes it one step further by customizing each golfer’s exercise routines just for them, based on a proprietary strength and flexibility test users take when starting. The result is a product and program that is safe and highly effective for any golfer. With exercise routines designed by some of the top PGA Tour trainers and orthopedic experts in the U.S., GolfForever users can expect to swing and perform their best – with a pain-free body – for as long as they play the game. It is used by more than 200 PGA Tour and LPGA Tour players, and thousands of everyday golfers alike. Founded in Aspen, Colorado in 2019 by Dr. Jeremy James, a leading specialist in chronic back pain and co-author of the Younger Next Year Back Book, GolfForever is the ideal companion to expert golf instruction. For more information go to or download the new mobile application on the Apple Store for IOS or Google Play for Android.

Media Contacts:

Kevin Frisch PR
Carl Mickelson
(512) 797-2673

Kevin Frisch
(989) 614-0241

Jon Levy
Vice President, Communications & Strategic Partnerships

Stacy Borkowski
Vice President, Sales