Industry News

Performance & versatility highlight Ahead’s fall 2024 headwear collection

New colors, washes, rope, and bucket hats set aesthetic direction

NEW BEDFORD, Mass. (January 9, 2024) – Ahead has designed a cutting-edge assortment of headwear perfect in its stylish, contemporary Fall 2024 collection, highlighted by new color washes, prints, silhouettes, and textures.

Long known for its aesthetic leadership, the company introduces athleisure styles in two new washed looks: Sonne and Matcha. The Sonne is a pigment-dyed treatment combined with lightweight fabrication in both solid and dual tones. The Matcha features a tea-stain wash, making for a worn look that otherwise would take years to achieve. It is accented with gray mesh.

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Never losing sight of what’s trending, Ahead is introducing two silhouette style caps sure to grab attention:


  • Made from sustainable recycled material
  • Two-in-one flat/curved visor
  • Perforated laser pattern on side and back panels
  • Pop of color added through a rope design
  • Printed under visor 


  • Classic design that never goes out of style
  • Stylish rope trim
  • Performance fabrication

Ahead is adding a packable hat to its headwear collection. The aptly named Stash is an ideal choice, whether you’re heading out for a run or need a hat on standby. With lightweight fabrication and bendable visor, it is simple to stash anywhere. A reflective closure adds optimum safety.

“Our headwear collection always has been synonymous with great styling and fashion, amazing fits, and attention to detail,” said Scott Stone, National Sales Manager-Golf, Ahead. “We are confident our loyal, longtime fans will find that that the fashion-forward Fall 2024 offerings rise to a new level.”  Stone added that these styles are great additions for any golf shop, resort, or tournament.

For Fall 2024, Ahead is introducing what it calls the “most versatile ponytail hat in the market.” Whether showcasing the high pony or wearing it as a regular hat, the ponytail hat promises to be a popular seller. Kyla is created from the company’s Aerosphere performance fabric, while the Trixie is made from Ahead’s lightweight cotton fabric.

The new Plexus cap is an example of how adding texture can give a hat a bold look. With a mini rip stop-textured fabric, the Plexus will debut in 10 colors.

Women’s print caps available in new bucket styles. The Roxo highlights a 60’s-like floral in shades of purple, while the Groove highlights a unique swirl pattern.

Ahead will unveil its ’24 Fall headwear and apparel at the 2024 PGA Show, Jan. 23-26 in Orlando, Fla., at booth #5559.

For further information visit To access the company’s online shop page, visit

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Since energizing the headwear industry with its 1995 debut, Ahead has grown its business by expanding into corporate, resort, and collegiate markets.  Known for its innovation and creativity, Ahead also has a stellar reputation for exemplary, reliable customer service. A leading supplier of headwear to the USGA, PGA of America, PGA TOUR, and Ryder Cup, Ahead is committed to providing its customers and more than 5,000 accounts across the globe with the highest quality headwear, apparel, and accessories.  The company was recognized by the National Golf Foundation as a “2023 Top 100 Business in Golf.”

Media Contact:
Karen Moraghan
Hunter Public Relations