NEW BEDFORD, Mass. (June 3, 2025) —Ahead announced today the appointment of Matt Ussery as Manager of Strategic Accounts. In this key role, Ussery will lead efforts to manage and grow executive-level relationships across the company’s top-tier clients.
Ussery brings deep industry experience to Ahead, having most recently served as an outside sales representative at Cutter & Buck, a fellow New Wave Group AB brand. Prior to that, Ussery previously held a six-year tenure as a territory sales manager at Bridgestone Golf.
“I’m thrilled to join Ahead and take on the challenge of leading strategic account growth. The company’s impressive legacy of innovation and commitment to excellence truly inspires me. I look forward to partnering with our clients and contributing to Ahead’s continued success,” said Ussery.
“Matt is a terrific fit for this high-impact leadership role,” said Anne Broholm, CEO of Ahead. “His proactive, strategic mindset will strengthen our key account partnerships, and we’re excited to welcome him to the team.”
Ussery is a 2014 graduate of the University of Connecticut.
For more information about Ahead, visit aheadweb.com.
Ahead | www.aheadweb.com
Since energizing the headwear industry with its 1995 debut, Ahead has expanded into the corporate, resort, and collegiate markets. Known for innovation, creativity, and exceptional customer service, Ahead is a leading supplier of headwear to the USGA, PGA of America, PGA TOUR, and Ryder Cup. The company supports over 5,000 accounts worldwide and was recognized as a “2025 Top 100 Business in Golf” by the National Golf Foundation.
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