PGA Tour’s The American Express airs live on Golf Channel starting at 4 p.m. ET Thursday-Sunday; Golf Today to provide 10 hours of exclusive live coverage of the 2026 PGA Show, Tuesday-Friday from Orlando, Florida

Freeman will focus on shaping how golfers experience the company’s brands at retail and driving performance where purchase decisions are made

Company's eyewear is engineered exclusively for golf

Company reimagines American prep apparel

Company passes the 30-year mark as an exhibitor

Company's will exhibit advanced full-wrap digital printing capabilities

Company will exhibit in Booth 1543, displaying its new 5 Series enclosure and growing golf course library

The Hyper RD is, the company claims, "the longest, most stable flight in XXIO golf ball history" without sacrificing feel and control

Manalapan, New Jersey, club is located near the site where George Washington led the Continental Army in the Revolutionary War’s Battle of Monmouth in 1778

Founded by a former D1 golfer and 10-year software veteran

Company claims the next-generation product outperforms all ball retrievers currently on the market

Record-setting total will uplift future generations of girls and women

Just Golf venue in greater London area proves 'indoor range' model is a viable revenue producer

Lopez was a winner of 48 LPGA Tour events, including three major championships, and is a World Golf Hall of Famer member

Tee sheet and operations software provider reports that 2025 saw the brand, the product and the company’s partner ecosystem grow to new levels

The golf media and content platform is scheduling meetings for the PGA Show

Consumer shoppable video series will launch Friday, January 23

This year's event will have a dedicated Golf Industry Career Resource Center

Aon Swing 5 begins at Sony Open in Hawaii; 750 FedEx Cup points awarded to winners of first two FedEx Cup Playoffs events

The ball, which features embedded electronics to track putting metrics, will debut at the 2026 PGA Show

Iconic brands mark historic milestones with performance-driven designs and timeless style

Nathan will offer fresh data and insight on the health and momentum of the U.S. golf economy

New irons' weighting system transforms adjustability

A delegation of 17 businesses will be in attendance, while the Scotland Pavilion will be a hub for attendees to connect with Scottish golf businesses and explore opportunities for collaboration

2026 coverage kicks off with this week's Dubai Invitational; Nearly 600 hours of live DP World Tour coverage to air on network annually

Investment group includes roster of business leaders — Linnea Roberts, Jenny Just, Susan Lyne, Jen Mackesy, Ellie Rubenstein, Mia Hamm and Abby Wambach

The complete Icon X-Series will include the i20X, i40X and i60LX, alongside the debut of the Epic E20FX and Epic E60FX

Golfers using Golfzon simulators will have access to Arcis Golf’s portfolio of courses

The Friday segments will return to select PGA Tour events, debuting at this week's season-opening Sony Open in Hawaii

Company will welcome attendees at Booth No. 2392 and Demo Day space, and has two featured speaker events