TFC Week In Review 02-07-2025

THIS WEEK'S EDITIONS OF THE FIRST CALL

Monday | Tuesday | Wednesday | Thursday | Friday

BUSINESS

Better Content Co.: New creative agency debuts

With over 20 years of experience in golf, comedy and media production, Better Content Co. is creating content for brands across various platforms

Troon: To manage golf operations at Tapatio Springs Hill Country Resort

Troon Golf will oversee golf course agronomy, golf-related sales and marketing, and will work closely with the Boerne, Texas, resort ownership and management to enhance the destination

CLUBS / COURSES

Bobby Jones Links: Bobby Jones GC wins top course honor

Atlanta, Georgia, courses receives NGCOA’s Jemsek National Course of the Year award

Calusa CC: Opens in Lakewood Ranch, Florida

New Gordon Lewis-designed 18-hole course opened for public play on Feb. 1

GolfPass: Reveals lists of the best golf courses in warm-weather states

Newest edition of Golfers’ Choice joins recently revealed lists, including Top 50 in the U.S., and rankings by most improved, pace of play, course conditions and staff friendliness

Mauna Lani: To host 34th Amer Ari Invitational

One of the tournament's strongest collegiate fields to play the North Course, Feb. 6-8, Kohala Coast, Hawaii

The Clubs at Arrowhead: Debut in Glendale, Arizona

Arcis Golf unites The Legend at Arrowhead and Arrowhead Country Club to provide an enhanced private club lifestyle

COMPETITION

Chubb Classic: Major, past champions commit

PGA Tour Champions event to feature Mark Calcavecchia, Darren Clarke, Tom Lehman, Justin Leonard, Corey Pavin, David Toms, Y.E. Yang, Stephen Ames, Joe Durant, Lee Janzen, Bernhard Langer and Steve Stricker

Galleri Classic: Reigning champion Retief Goosen to return

PGA Tour Champions field to also include r2023 champion David Toms, two-time runner-up Steven Alker and Steve Stricker

Genesis Invitational: Danny List receives Charlie Sifford Memorial Exemption

List will join the field at Torrey Pines Golf Course, February 13-16; awarded annually since 2009, the Sifford exemption represents the advancement of diversity in the game of golf

Genesis Invitational: Xavier Bighaus exempt into Collegiate Showcase

Pathway Program invitation awarded annually to a collegiate golfer with a minority background; medalist earns an exemption into the 2025 Barracuda Championship

Lohla Sport: Tournament of Club Champions ends in playoff

Adrienne Cipparone won the event, featuring brand ambassador Annika Sorenstam, that was decided by a three-way playoff for the second successive year

PGA NCCGA Spring Championship: Set for April 26-27

More than 25 collegiate club golf teams will travel to Mission Resort + Club in Howey-in-the-Hills, Florida

USGA: Announces exemption categories for 2025 U.S. Open

New category creates pathway for LIV Golf’s top players

DESTINATIONS

Marriott Golf: Promotes Ritz-Carlton Maui package

Offering a five-night stay for the price of four

Marriott Golf: Showcases Adero Scottsdale

Scottsdale, Arizona, destination offers a three-night, four-round package

GEAR

Honma Golf: Launches Tour World 767 collection

TW767 family is a high-level fusion of technology and design featuring three drivers, a fairway woods collection, hybrids, and four sets of irons

PXG: Unveils Tour Apparel Collection

Premium line is worn by PXG PGA Tour professionals Christiaan Bezuidenhout, Patrick Fishburn and Cristobal del Solar; line is now available in the retail marketplace

SuperStroke: Rory McIlroy wins AT&T Pebble Beach Pro-Am

Four-time major winner captures 27th career title with SuperStroke Zenergy Pistol Tour putter grip

XXIO: Introduces Prime Royal Edition clubs

Clubs feature a luxurious look, advanced ball speed technologies and exotic lightweight materials

LIFESTYLE

Malcolm DeMille: Handcrafts HGVTOC championship trophy

Hilton Grand Vacations Tournament of Champion won by A Lim Kim, while former San Jose Sharks hockey player Joe Pavelski won the celebrity portion

MEDIA

GolfPass: Cheyenne Woods to host ‘Tee To Dream’ streaming series

Series, which begins Feb. 11, will spotlight how pro golf stars are giving back to kids and communities in need

Hatherleigh Press: Ann Liguori wins top golf book award

'Life on the Green: Lessons and Wisdom from Legends of Golf' received the 2024 International Network of Golf Media Award for the year's top golf book at the association's annual ceremony in Orlando, Florida

PEOPLE

LPGA: Reveals 5 newest LPGA*USGA Girls Golf brand ambassadors

Angel Yin, Gaby Lopez, Rose Zhang, Madelene Sagstrom and Sarah Schmelzel will two-year terms to raise awareness for the global program that has introduced over one million girls to golf since 1989

Tharanco Lifestyles: Announces its 2024 Salesperson of Year honors

Jacob Longoria (Dunning), Chrissy Nield (GN Collection) and Alex Smith (Tourney) were honored at the company's gathering at the PGA Show in Orlando, Florida

319 Golf Society: Tells story of Jones Saylor's journey

Saylor went from a self-taught golfer to receiving scholarship in Coastal Carolina University's Professional Golf Management

PHILANTHROPY

Toro Company: Donates $50,000 to support Rounds 4 Research program

The company has assisted the GCSAA Foundation in raising nearly $4 million for turfgrass research

TECHNOLOGY

Boyne Golf: Implements Noteefy automated tee time demand system

Concierge booking experience will impact all 11 courses at the Northern Michigan resort destination

INDUSTRY NOTES

BUSINESS

Henderson Park: Acquires PGA National Resort in Palm Beach Gardens, Florida. Henderson Park, an international private equity real estate firm made the acquisition from a Brookfield Asset Management private real estate fund. Originally opened in 1981, PGA National Resort offers 360 guest rooms and 99 holes of championship golf, including the famed Champion Course, host since 2007 to the PGA Tour's Cognizant Classic which. Building on a recently completed $100 million renovation, new ownership will embark on further improvements, including the addition of a new pool and significant enrichments to the golf experience.

COURSES

Caledonia Golf & Fish Club, True Blue Golf Club: Pair of Pawleys Island, South Carolina, courses are named to Golfweek's Top 200 Resort Golf Courses in the U.S. 2025 list. Caledonia was ranked No. 55; True Blue at No. 93. Both courses were designed by Mike Strantz.

GEAR

Greyson: Announces a multiyear apparel agreement that designates Greyson Clothiers as the official apparel sponsor of Jon Rahm and his Legion XIII LIV Golf League team. Legion XIII will debut in head-to-toe Greyson apparel, including custom polos, outerwear and pants. The official Legion XIII team kits will be available for purchase onsite at LIV Golf League events and on GreysonClothiers.com.

MEDIA

Fox Sports: Announces its complete 2025 LIV Golf schedule featuring nearly 210 hours of competition carried live across Fox Sports platforms, with more than 60% of the League’s schedule on Fox or FS1. In addition to live coverage, Fox Sports will televise a weekly hour-long recap show following each event. Also, LIV Golf coverage will be streamed live on the Fox Sports app and to LIV Golf+ app subscribers.

PEOPLE

Omni Hotels & Resorts: Signs PGA Tour player Sahith Theegala to a two-year agreement to become a brand ambassador. Theegala, currently No. 19 in the Official World Golf Rankings, is a one-time winner on the PGA Tour and was a member of the 2024 U.S. Presidents Cup team. Theegala will work with Omni's Birdies-or-Better campaign, which is an extension of Omni’s Say Goodnight to Hunger program that gives one meal to a local Feeding America network food bank for each stay at any Omni hotel or resort.