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| Friday Mar 20, 2026 |
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Matthew Fitzpatrick may not have won The Players Championship, but he handled hecklers and heartbreak was endearing; Name-dropping for TGL Finals; Masters is one week closer.
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BUSINESS
Bernhard and Company: Names GC Duke as its North American Distributor of the Year for 2025. The award recognises exceptional performance in developing the Bernhard and Company brand, strengthening customer relationships, and delivering sustained growth across the North American market.
Pro Sports Logistics | Destination Sport: Partner to launch a golf travel management solution. The solution will benefit tournament organizers, elite professionals and collegiate teams, as well as curate travel experiences for corporate clients, amateur players and spectators.
The Byrd Golf: Announces a retail partnership with GT Golf Supply that places the company's products in 80-plus Worldwide Golf Shops. The Byrd Golf is the creator of the Every Round Carry (ERC) system that allows golfers to organize the tools and accessories they carry — tees, ball markers, divot tools and other golf-related items.
GEAR
J.Lindeberg: Apparel brand evolves its footwear offering with new iterations of the Vent 500, expanding the lineup with fresh colorways and a knitted edition. The new materials and tones push the Vent 500 further into where golf footwear becomes part of a broader lifestyle expression.
Breakthrough Golf Technology: Launches its Forta and Forta Tour wood shafts, engineered to help golfers increase ball speed while maintaining tighter dispersion and consistent launch conditions off the tee. The shafts will begin shipping April 1 through authorized Breakthrough Golf fitters and retailers worldwide.
PEOPLE
Johnnie-O: Signs Los Angeles Rams MVP quarterback Matthew Stafford as its latest professional athlete ambassador and first from the NFL. Stafford will rep Johnnie-O year-round on the golf course and in select pre-game looks during the 2026 football season. When repping his teams, Stafford's favorite styles from the lineup include the Los Angeles Rams Motion Performance ¼ Zip, and the University of Georgia Talon Hoodie.
