Friday Aug 02, 2024
FIRST THOUGHT

THIS WEEK'S EDITIONS OF THE FIRST CALL

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QUESTION OF THE WEEK

If the 2024 PGA Tour season ended today, who would you choose for Player of the Year — Scottie Scheffler with six wins, including the Masters; Xander Schauffele, with both 2024 wins being majors (PGA Championship, British Open); or someone else? 

Send replies on this question or other topics and questions you would like to have asked to shall@buffalogroupe.com. For a response to be published, you must include your first and last name, along with the city and state of residence.

Read responses to last week's question.

BUSINESS
Association of Golf Merchandisers offering a dynamic lineup that touches on mastering service excellence, exploring sustainability in apparel, and understanding the journey of golf apparel from concept to pro shop
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Golf fitness brand broadens LPGA relationship that began in 2023 with the LPGA Tour
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PXG San Diego delivers personalized golf club fittings, along with golf and lifestyle apparel
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Troon: Selected to manage the city of Detroit, Michigan's three municipal golf facilities — Chandler Park, Rackham and Rouge Park golf courses. Indigo Sports, a Troon company, will oversee golf operations, agronomy, food and beverage, and sales and marketing.

CLUBS / COURSES
Private resort community in Lake Anna, Virginia, held groundbreaking ceremony on July 30
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Major reconstruction of the Valley and Oaks nines comprising the original 18 holes of the 27-hole course at the private Westlake Village, California, club is targeted for completion in September
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COMPETITION
Fields of 156 girls and 156 boys will compete for the Patty Berg and Jack Nicklaus Trophies at Congressional Country Club
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Casa de Campo Resort & Villas: Announces it will host the first Ladies Open, Oct. 22-26 at the La Romana, Dominican Republic, destination. The tournament will include four rounds on the seaside trio of acclaimed Pete Dye-designed layouts — Teeth of the Dog, Dye Fore and The Links. Also included will be a welcome dinner, a signature massage at The Spa, complimentary transfers from all three area airports, and an awards banquet at the resort’s Minitas Beach Club. Rates for the Ladies Open begin at $2,773 (per golfer, double occupancy).

DESTINATIONS
Destination offers plenty of golf, other cultural amenities
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GEAR
Consumers can save 20% on Ace Indoor Golf’s HiQ Screens, 15% on Uneekor Overhead launch monitors and 15% on the 2023 FlightScope Mevo+ launch monitor
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The Butterfly and Color Block collections are coordinated to be merchandised together or separately
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Choi played Srixon 3-wood, irons and ball, and Cleveland Gofl wedges in win at Carnoustie Golf Links
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Two new models feature advanced BagLink technology designed for a perfect fit with any MGI Zip Series and AI electric caddy model
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The PXG 0311 Gen7 irons, PXG Black Ops Irons and PXG Sugar Daddy III wedges will be available on Aug. 7
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New line focuses on transitional, sophisticated sportswear made to elevate a golfer's game and style
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Irons are selected as the No. 1 performing game-improvement irons in the website's 2024 Most Wanted testing
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Learn what makes the GT line Titleist's biggest technological leap ever, featuring materials never before used in golf clubs
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PEOPLE
Award supports outstanding non-traditional students pursuing a career in golf course and turf management
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Nielsen is the certified golf course superintendent at Bedford Golf & Tennis Club in Bedford, New York
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Low amateur at the 2024 Masters and U.S. Open signs a brand sponsorship deal that runs through the 2026 PGA Tour season
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PGA Hall of Fame member received the PGA of America Master Professional Lifetime Achievement Award on July 28
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Vineyard, New Jersey, club adds LeslieAnne Wade as membership executive
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Outlyr: Hires Ryan Luckey as executive vice president and head of marketing. Luckey will report to Outlyr partners Tim Erensen and Andy Bush. Luckey joins Outlyr’s executive leadership team to lead strategic planning, client development and overall marketing and brand communications.

Presidents Cup: U.S. Team Captain Jim Furyk announces Keegan Bradley as his fourth captain’s assistant. Bradley, recently named the 2025 U.S. Ryder Cup Captain, will join fellow assistants Stewart Cink, Justin Leonard and Kevin Kisner when the Presidents Cup returns to Royal Montreal Golf Club in Montreal, Canada, Sept. 24-29.

PHILANTHROPY
Donations help support youth caddie scholarships
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