Friday Dec 12, 2025
FIRST THOUGHT

THIS WEEK'S EDITIONS OF THE FIRST CALL

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QUESTION OF THE WEEK

▪️ What do you view as being the biggest story in golf for 2025 — on or off the course?

Send replies on this question or other topics and questions you would like to have asked to shall@buffalogroupe.com. For a response to be published, you must include your first and last name, along with the city and state of residence.

The Starter: Hot stove chatter adds intrigue to LIV
What's to become of Si Woo Kim and Brooks Koepka, or LIV Golf for that matter?; Hideki Matsuyama is a treasure; Back to the future with equipment.
BUSINESS
A new study shows that golf generated a $2.1 billion economic impact in 2023, the most recent year with complete data
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Platform Golf will utilize GameAbove Sports’ network of golf courses, university and international travel partners
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The company will manage the Wild Ridge and Mill Run courses at the Wild Ridge Golf and Event Center in Eau Claire
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Company continues to expand its digital services, enhance operator revenue opportunities and deepen its strategic partnerships heading into 2026
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WM Phoenix Open named "Event of the Year" for sixth time; New “Spirit of the PGA Tour Award” highlights additional tournament recognitions
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The agreement will enable the nearly 1,400 golf courses currently using Club Prophet to seamlessly distribute their tee times on the Supreme Golf marketplace
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SynLawn UK is a supplier of custom-fit sustainable artificial turf solutions to both the commercial and private sectors
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Panasonic joins TGL as its official projector partner, providing projection technology that brings the league’s innovative gameplay to life on its 64-by-53-foot screen
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Clubfitting company breaks ground with a new location in America’s fourth largest city
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CLUBS / COURSES
Architect modernizes the La Quinta, California, course that he crafted with Fred Couples in 1999
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Walt Disney World Golf will receive its award on Jan. 19, at the NGCOA Golf Business Conference 2026 in Orlando, Florida
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Renovated clubhouse features a new restaurant and other modern upgrades with a traditional feel
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The Johnson, Arkansas club to host its first USGA championship
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COMPETITION
The Tour will 19 events, including two new tournaments
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Field of 144 will compete for an elevated purse of $3.75 million
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Matt Kuchar, C.T. Pan to lead event’s fifth edition at Medinah Country Club’s Courses No. 1 and 2
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Ryleigh Erickson, Kim Keyer-Scott and Lettia Collins claim titles at PGA West and Indian Wells Golf Resort in Southern California
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Inaugural event was held on Pinehurst Resort's No. 6 and No. 9 courses
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World Golf Hall of Famer Bernhard Langer and vice captain Søren Kjeldsen led the way with 12 points each in Sunday's afternoon singles matches
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DESTINATIONS
Monterey, California, destination offering exclusive golf packages
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EVENTS
GEAR
Company offering 30% savings extended due to strong demand; 12 Days of Giveaways continues at GolfForever.com
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The family of clubs includes three drivers, fairway woods, Max fairway woods, utility woods and PCB Max irons
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The shoe incorporates Sqairz's performance platform, roomier toe box geometry and new SmartTraction spikeless outsole
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The brand ambassador won with a bag that included a Srixon ZXi LS driver, Srixon Z-Forged II irons and a Srixon Z-Star XV golf ball
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The XXIO 14 and XXIO 14+ for women and senior golfers represent the company's most ambitious product line yet
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The limited-edition collaboration results in the XXIO 14 Ladies Package Sets
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LIFESTYLE
Matsuyama received a handcrafted sculpture by renowned designer
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MEDIA
The event will air on Golf Channel and USA Network in primetime on Dec. 17 from Trump National Golf Club Jupiter
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Final two rounds of 2025 PGA Tour Q-School to air Saturday-Sunday, Dec. 13-14; Early morning coverage of DP World Tour’s Alfred Dunhill Championship begins Thursday, Dec. 11
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The primetime event will air on Golf Channel and USA Network from Trump National Golf Club in Jupiter, Florida
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PEOPLE
Fifteen-year APGA veteran earned the accolade honoring APGA co-founder by a vote of his peers
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Ace is First Tee’s capstone program, which helps teens gameplan for the future
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Swanson to receive $10,000 from PGA Tour to donate to Minnesota 100 Club
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Port has won the U.S. Women’s Mid-Amateur Championship a record-tying four times (1995, 1996, 2000 and 2011) and added three U.S. Senior Women’s Amateur titles (2012, 2013 and 2016)
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PGA SHOW
Known for its advanced electric push carts, including hands-free follow technology, Axglo blends engineering excellence with practical functionality.
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Dolcezza is designed for the modern woman who refuses to compromise on style or function.
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Company will showcase its full lineup, including the TruLine Series BB, SSB and the highly anticipated TruLine Series Trophy AM
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The Education Program begins with Golf Industry Bootcamp on Jan. 20, kicking off more than 80 education sessions, Lunch & Learn Keynotes and specialty stages
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Golf simulator company to attend the Orlando, Florida, event for the seventh consecutive year
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PHILANTHROPY
Hilton Head Island Deep Well Project, an RBC Heritage beneficiary, to receive $30,000 grant
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TECHNOLOGY
New digital learning app offers on-demand access to high-quality instructional content covering all aspects of golf
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App introduces athletic-based training, mobility assessments, and a measurable Golf Fitness Handicap
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AI-powered voice analysis brings data-driven measurement to golf's mental game
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Company breaks down data to determine if that's the most efficient route
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INDUSTRY NOTES

BUSINESS

Fairway Advisors: Announces the sale of Stadium Golf Club, an 18-hole public facility located in Schenectady, New York, to New City Equities. Terms of the agreement were not announced. 

Steve Dresser Golf Academy: Unveils its 2026 golf school packages at True Blue Golf Club in Pawleys Island, South Carolina. The academy will offer one- to five-day packages, complete with upgraded technology, personalized instruction and access to a Mike Strantz-designed practice facility. Classes feature a maximum student-teacher ratio of 3:1. For information, SteveDresserGolfAcademy.com.

Piza Golf: Launches an immersive redesigned website that celebrates nearly two decades of golf course architecture by principal Agustin Piza. The website (www.pizagolf.com) showcases the firm’s expertise in golf course design, master planning, project management and immersive virtual experiences, but also highlights his most innovative current work, including the TGL virtual golf concept showcased in the portfolio section.

USGA: The application deadline for the USGA’s Pathways Discover Internship — a unique 10-day internship held during the U.S. Open at Shinnecock Hills from June 12-22, 2026 — is Dec. 31. The program creates a behind-the-scenes U.S. Open experience for college and graduate students from a wide array of backgrounds. It’s the fifth year of Pathways, where over 40% of former participants are currently working in either golf or in sports. To apply, click here.

CLUBS / COURSES

Indian Wells Golf Resort: Reopens its acclaimed Players Course for residents and resort guests following a comprehensive renovation led by course architect John Fought. Headlining the most notable changes to the Indian Wells, California, course is the redesign of the ninth, 17th and 18th holes. Previously separated from the rest of the golf course by the Whitewater Wash, the par-3 No. 17 and par-4 No. 18 holes have been relocated to the north side of the wash to streamline the dramatic home-stretch of the layout that played host to the 2024 Epson Tour Championship. Additionally, the par-5 ninth is now closer to the resort’s clubhouse to improve access to food and beverage amenities.

DESTINATIONS

MyrtleBeachGolfTrips.com: Holding a tee-time promotion through Dec. 16 where golfers can save 20% on 2026 golf when booking four or more rounds at select Founders Group International courses. The holiday savings apply to rounds played Feb. 15 – Dec. 31, 2026. Golfers can book the offer exclusively at MyrtleBeachGolfTrips.com or call 866-694-2448.

Viya: Expands European Tour Destinations partnership with the addition of Yas Links Abu Dhabi and Saadiyat Beach Golf Club to the network. Yas Links Abu Dhabi, host to the DP World Tour’s Abu Dhabi HSBC Championship, is a world top 100 course; Saadiyat Beach Golf Club is a luxury beachfront destination and the first Audubon certified course in the United Arab Emirates.

GEAR

SeeMore Putter Company: Introduces the SKx and SBx, zero torque mallet putters. These new models mark SeeMore’s first-ever zero torque mallets, blending balance engineering with the company’s patented RifleScope Alignment Technology. The SKx and SBx feature a precision-milled aluminum body paired with a milled stainless-steel face. The putters will retail starting from $425–$500, depending on customization, and will be available through select fitters, instructors and retail partners beginning this month.

Northwestern Golf: Announces its formal reintroduction with upcoming innovations, and a new world headquarters located in Fortville, Indiana. Set to be introduced are the Thunderbird Series, featuring drivers, hybrids and irons; the Thunderbird XD Set, engineered for new distance and accuracy; the Thunderbird Performance Set, designed for the highly skilled advanced amateur and professional player; and Proprietary SpeedFlex shaft technology that provides improved distance.

PEOPLE

The Club at Olde Cypress: Names Jerrod Tumbleson as general manager of the Naples, Florida, private golf and lifestyle community. Tumbleson, who succeeds longtime GM Ken Lanigan, previously served in leadership roles at Grey Oaks Country Club, also in Naples.

PHILANTHROPY

Folds of Honor: Partners with pro football player T.J. Hockenson to establish two Folds of Honor scholarships at the University of Iowa. The scholarships will be given to qualified recipients from military and first responder families for the 2025-2026 academic year in Hockenson’s name. A two-time Pro Bowl selection (2020, 2022), in 2023, he set the mark for the most receptions at tight end in a single season in Minnesota history finishing with 95.