Friday Jan 05, 2024
FIRST THOUGHT

According to the National Golf Foundation, the demand for new courses in back on the rise. As of December 2023, the NGF reports that a combined 116 courses are either in the planning phase or under construction. The figure is nearly twice the recent three-year pre-pandemic average.

IN THIS ISSUE

> If it's Wednesday, Kevin Corn is delivering hope, miracles | Read
> 'Behind the Golf Brand' podcast: SuperStroke executive vice president Ian Zubkoff | Listen
> And the winners are ... not who you think | Read

QUESTION OF THE WEEK

What one area of your golf game — or golf as a sport — would you like to see improved in 2024? 

Send replies on this question or other topics and questions you would like to have asked to shall@buffalogroupe.com. For a response to be published, you must include your first and last name, along with the city and state of residence.
Read responses to last week's question.

If it's Wednesday, Kevin Corn is delivering hope, miracles
On a weekly basis, the PGA Professional takes his lesson plan to a St. Louis-area pediatric hospital so that children with serious medical conditions can experience the game and just have fun
TFC PODCAST NETWORK

BEHIND THE GOLF BRAND
SuperStroke stakes its claim to No. 1
SuperStroke's executive vice president Ian Zubkoff joins host Paul Liberatore to discuss the putter grip company's position in the marketplace
[Listen | More 'Behind the Golf Brand' episodes]

THE MODGOLF PODCAST
MyGolfSpy: Becoming the Consumer Reports of the golf industry
MyGolfSpy founder Adam Beach joins host Colin Weston to share his motivation for creating the website that offers unbiased golf equipment reviews
[Listen | More 'The ModGolf Podcast' episodes]

GOLF INNERVIEW WITH ANN LIGUORI
How shot tracking is improving the game
Shot Scope CCO Gavin Dear joins host Ann Liguori to talk about the benefits of the technology and how his company is carving out its niche
[Listen | More 'Golf Innerview with Ann Liguori' episodes]

INDUSTRY NEWS
Acquisition of Birmingham, Alabama-based sports marketing and event management company adds expertise and resources in large event management
Read More
TPI and Golf Fitness Association of America are presenting sponsors, along with Life Fitness as a supporting sponsor, of the golf fitness, wellness and instruction programs
Read More
As a senior business development executive, Ericson will lead activities in the Pacific Northwest and Rocky Mountains regions
Read More
Military, veterans and first responders will have early access to new lineup that will debut on Jan.11 and include PXG Black Ops drivers, fairways and hybrids
Read More
Golf accessories brand to exhibit The Baller in Inventors Spotlight section and will offer a live, on-stage pitch on Jan. 25
Read More
Company will provide hands-on demos at Booth No. 3113
Read More
PGTAA Class “A” Master Teaching Professional certification and program is available to all individuals over 21 years of age
Read More
READ, WATCH, LISTEN

> 'How do you move on after losing everything?': On playing through the deadly tragedy in Maui
[Joel Beall | Golf Digest | Read]

Gregg Grost out as CEO/Executive Director of Golf Coaches Association of America, Dustin Roberts to take over
[Cameron Jourdan | Golfweek | Read]

> Commercial-free golf returns: Last hour of final-round coverage at The Sentry to be uninterrupted
[Cameron Jourdan | Golfweek | Read]

> Kevin Kisner talks NBC analyst debut, needing a 'bleep' button and how LIV and PGA Tour could coexist
[Gabrielle Herzig | Sports Illustrated | Read]

> Competing tours turning golf world 'inside out'
[Golf Channel | Watch]

#QOTD
"Be positive. Your mind is more powerful than you think. What is down in the well comes up in the bucket. Fill yourself with positive things."
— Tony Dungy
ICYMI
And the winners are ... not who you think
Gary Van Sickle's Barky Awards recognize 2023’s achievements (and other dubious accomplishments).
TUNING IN

PGA Tour: The Sentry
Site: Plantation Course at Kapalua, Kapalua, Hawaii.
Television [ET]: Today, 6-10 p.m. (Golf Channel); Saturday-Sunday, 4-6 p.m. (NBC), 6-8 p.m. (Golf Channel).
GCSAA Fact Sheet

Make Golf Your Career

> Assistant Producer — Sky Sports Golf
Sky
Remote / United Kingdom | Info

> Golf Maintenance Worker
South Suburban Parks and Recreation
Littleton, Colorado | Info

> Instructor
Professional Golfers Career College
Temecula, California | Info

View a complete listing of jobs

Make Golf Your Career is a golf industry DE&I initiative launched by Make Golf Your Thing that allows job seekers to search, find and apply for opportunities throughout the industry in one place.

CALENDAR

JANUARY
23-24: Golf Business Conference, Orlando, Florida | Info
23-26: PGA Show, Orlando, Florida | Info
29-February 1: GCSAA Conference and Trade Show, Phoenix, Arizona | Info

MARCH
4-8: Club Management Association of America World Conference and Club Business Expo, Las Vegas, Nevada | Info

View complete calendar

To submit events for the calendar, please include the event name, date, location and informational link to info@firstcallgolf.com.