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| Wednesday Jan 21, 2026 |
Three things to know about The American Express:
▪️ Thirteen of the top-30 players in the Official World Golf Ranking, highlighted by world No. 1 Scottie Scheffler, while other notables making their season debut are Ludvig Åberg, Sam Burns, Patrick Cantlay, Justin Rose, Rickie Fowler and Max Homa.
▪️ Adam Scott, a 14-time PGA Tour winner, will make his tournament debut at The American Express. He enters the season having played 97 consecutive major championships, a streak which began at the 2001 Open Championship and is the second longest in golf history (Jack Nicklaus played in 146 straight majors from 1962 to 1998)
▪️ Scottie Scheffler ranked first in scoring average in Round 1 (67.45), Round 2 (68.00), Round 3 (68.40) and Round 4 (68.10) in 2025, becoming the first player since Tiger Woods (2000) to lead the Tour in all four categories in a single season.
POLL
▪️ Do you approve of how the PGA Tour handled Brooks Koepka's return? | Vote
▪️ Previous: Will your bag of clubs look different in 2026? | Results
QUESTION OF THE WEEK
▪️ What is your opinion regarding Brooks Koepka's return to the PGA Tour? | Respond
▪️ Previous: In LPGA Tour commissioner Craig Kessler's first full season, what do you believe should be his main objectives? | Read
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Technology was on full display at Orange County National Golf Center, including the latest from MGI, Full Swing and Rimac Golf.
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HyFlyers GC: Signs Michael La Sasso, the 2025 NCAA Individual men’s champion, ahead of the 2026 LIV Golf season. ... Bushnell Golf: Introduces its Tour V7 Shift next-generation laser rangefinder that introduces Slope First Technology. The rangefinder will be available starting in mid-February and will retail for $399.99. ... SkyGolf | TruGolf: Announce a strategic SDK integration and value-added reseller partnership designed to transform how golfers practice, play, and improve both indoors and outdoors.
RELATED: Industry press releases | Industry press release videos
RELATED: The First Call / PR Newswire feed
▪️ Ball rollback timeline to be adjusted? USGA, R&A 'interested' in delaying rule change
[Mike Stachura | Golf Digest | Read]
▪️ Aloha feels more like goodbye for Sony Open. Other PGA Tour events might feel the same way
[Doug Ferguson | Associated Press | Read]
▪️ The Kyle Tucker theory of the golf universe
[PJ Clark | Fried Egg Golf | Read]
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The e-commerce idea was hatched by Tim Neill’s inability to readily find specific high-end club merchandise online.
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RECENT DROPS
🎧 GOLF INNERVIEW WITH ANN LIGUORI
Oh how the Irish eyes are smiling
Guests: Paul McGinley, Padraig Harrington and Ed Walsh, the U.S. Ambassador to Ireland.
Listen | Archives
🎧 GOLF AND THE GOOD LIFE
AI and golf travel planning: What it gets right and where it falls short
Hosts: D.J. Jones and Connor Evers, Haversham & Baker Expeditions.
Listen | Archives
JANUARY
21: Golf Business Conference, Orlando, Florida | Info
21-22: BIGGA Turf Management Exhibition, Harrogate, England | Info
21-23: PGA Show, Orlando, Florida | Info
FEBRUARY
17-21: Club Management Association of America World Conference and Club Business Expo, Anaheim, California | Info
To submit events for the calendar, please include the event name, date, location and informational link to info@firstcallgolf.com.
