Tuesday Jan 24, 2023
FIRST THOUGHT

Winning back-to-back starts on the PGA Tour as Jon Rahm has done by claiming the Sentry Tournament of Champions and The American Express is an accomplishment, but not all that uncommon. Last fall, in fact, Rory McIlroy turned the trick. But winning three in a row, like Rahm will attempt at this week's Farmers Insurance Open? Well, that's a bit more daunting. Since 2008, the feat has been achieved just three times — Tiger Woods (2008), McIlroy (2014) and Dustin Johnson (2017).

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> Question of the week: How, if at all, will LIV Golf's recent announcement of a television deal with The CW Network change public opinion of the second-year league?

Send replies on this question or other topics to shall@buffalogroupe.com. For your response to be published, you must include first and last name, along with city and state of residence. Read last week's responses.

READ, WATCH, LISTEN

> LIV Golf announces 2023 schedule, Greg Norman to take elevated role on executive team
[Bob Harig | Sports Illustrated | Read]

> Keith Pelley says he and Jay Monahan have recused themselves from LIV Golf’s OWGR application process
[John Huggan | Golf Digest | Read]

> Adam Scott joins Tiger Woods and Rory McIlroy's 2024 Monday night golf league
[Gabrielle Herzig | Sports Illustrated | Read]

> Cabot Citrus Farms in Florida, formerly World Woods, to add non-traditional layout named The 21
[Jason Lusk | Golfweek | Read]

The power of the PGA Show
Novice in the golf industry strikes it big after winning best new product category a year ago
Design Notes: Tripp Davis returns to finish the job at Texas’ Green Tree
Arizona’s Desert Mountain tweaks its Renegade course; Rick Jacobson and KemperSports team up to renovate Illinois’ Winnetka
THE INDUSTRY
New ball is scheduled to launch Feb. 15, while the Z-Star Series Divide is scheduled for a spring launch date; both balls feature FastLayer DG Core, Spin Skin+ and Speed Dimple Pattern
Read More
New collections respond to current on- and off-course trends; men's line includes two new polos and a hoodie; women's line includes sun shirts, jackets, a hoodie and a new skort
Read More
Tiger Woods announced Byrd as the recipient for the Feb. 16-19 tournament at Riviera Country Club in Pacific Palisades, California
Read More
Head racquet sports pro, drafted by the Milwaukee Mashers, is currently ranked among the top 10 players in the world and will play in six Major League Pickleball events in 2023
Read More
Face Impact Location captures the location of contact on the club face with every strike, giving teachers, fitters and golfers important impact information
Read More
Model works with courses to tailor POS technology to meet specific needs; Champions provides input on Teesnap technology and shares personal insight on club operations
Read More
Tagmarshal will host several education sessions and launch next generation product upgrades
Read More
Coverage includes live reports from CBS Sports digital host Joe Musso and golf writer Kyle Porter on CBS Sports HQ, and on-site episodes of CBS Sports' podcast, 'The First Cut'
Read More
For the first time since its soft launch in March 2022, the women's apparel brand will present its new assortment of products and engage with prospective and existing buyers
Read More
Line of handcrafted, handmade golf shoes and belts for men and woman will be introduced alongside three new brand ambassadors
Read More
Aaron Judge Tall Order All Sports Game Ready socks and other offerings to be showcased at PGA Show; products are available for men and women in sizes up to 20-plus
Read More
Pair the latest to join Tiger Woods, Rory McIlroy, Jon Rahm and Justin Thomas in the golf league that is in partnership with the PGA Tour and will begin play in 2024
Read More

Softspikes: Introduces its new Tour Flex Pro replacement spikes, which have been independently proven to increase driver distance by 5 yards while reducing shot dispersion by 40%. Softspikes Tour Flex Pro replacement spikes will be available March 1 for $19.99.

Proto Concept Golf / Golf Partner: Sign world No. 1 Lydia Ko, winner of the LPGA’s 2022 Rolex Player of the Year Award, to a three-year endorsement extension to play Proto Concept irons. Under the agreement, Ko will have the Golf Partner logo on her bag, umbrella and headcovers, and both companies will have the rights to her name, image and likeness.

PGA of America: Names Ron Green Jr., of Charlotte, North Carolina, as the 2023 recipient of the Lifetime Achievement Award in Journalism. Green Jr., 66, is the 32nd recipient of the award and his father, Ron Green Sr., won the award in 2006, making them the first father-son duo to be honored. Green Jr. is in his 11th year with Global Golf Post. He previously spent 23 years as a sportswriter for the Charlotte Observer newspaper. 

SiriusXM PGA Tour Radio: To broadcast from the PGA Show, Jan. 24-27, in Orlando, Florida. Coverage begins on Jan. 24 from the Demo and Fitting Day at the Orange County National Golf Center. Hosts Chantel McCabe, Dennis Paulson and Jason Sobel will be on site, 8 a.m. to 5 p.m. ET. Brian Katrek and John Maginnes will also host their show, Katrek & Maginnes on Tap, live from 4-6 p.m. from the facility. Jan. 25-27, McCabe, Paulson and Sobel will host the daily show, Inside the Ropes, live from 10 a.m.-1 p.m. from the PGA Show floor at the Orange County Convention Center. Other shows will record from the Show floor to air at a later time. 

More Industry News

#QOTD
"Obstacles are those frightful things you see when you take your eyes off your goal."
— Henry Ford.
ICYMI
TFC Inbox: Will Netflix's 'Full Swing' deliver the drama?
Readers are generally interested in the streaming service's docuseries, similar to the successful F1 'Drive to Survive' series, that followed the PGA Tour — and LIV Golf as a byproduct — throughout 2022
The Drop: TaylorMade's new Spider putters build off the past
Stabilizing the putting motion, minimizing mishits are main objectives of the Spider GTX and GT Max
TFC PODCAST NETWORK

GOLF INNERVIEW WITH ANN LIGUORI
Realizing the Azores' understated beauty
Pilar Melo Antunes, Azores Golf sales and marketing director, joins host Ann Liguori to tell the story of the nine-strand Portuguese archipelago — and why it's ideal for golf
[Listen | More 'Golf Innerview with Ann Liguori' episodes]

THE 19TH HOLE WITH MICHAEL WILLIAMS
65,000 and counting: Club Champion has a club for everyone
Casandra Bausch, Club Champion's director of marketing, joins host Michael Williams to discuss the company's explosive growth and the array of available club combinations it offers
[Listen | More 'The 19th Hole with Michael Williams' episodes]

BEHIND THE GOLF BRAND
Power Tee is changing how golfers practice
CEO Martin Wyeth joins host Paul Liberatore to tell of his journey to create an automatic teeing system for indoors, driving ranges and country clubs — and, perhaps, golf's future
[Listen | More 'Behind the Golf Brand' episodes]

CALENDAR

JANUARY
24-25: Golf Business Conference, Orlando, Fla. | Info
24-27: PGA Show, Orlando, Fla. | Info
28-29: Columbus Golf and Travel Show, Columbus, Ohio | Info

FEBRUARY
1: Women Fore Hire Virtual Career Fair | Info
3-5: Philadelphia Golf and Travel Show, Philadelphia, Pa. | Info
6-9: GCSAA Conference and Trade Show, Orlando, Fla. | Info
6-9: Golf Industry Show, Orlando, Fla. | Info

> View complete calendar

To submit events for the calendar, please include the event name, date, location and informational link to info@firstcallgolf.com.