Monday Jan 29, 2024
FIRST THOUGHT

PGA Tour rookie Matthieu Pavon positively changed the trajectory of his career by winning the Farmers Insurance Open on Saturday. Pavon, 31, became the first player representing France to win on Tour since World War II — bettering the runner-up finishes of Jean Van de Velde, Thomas Levet, Gregory Havret and Victor Dubuisson in that same timeframe. In addition to securing his PGA Tour card for a few years, Pavon improved his odds of representing France in the upcoming 2024 Summer Olympics in Paris. He began the week at No. 78 in the Official World Golf Ranking and improved to No. 34. If he remains the highest-ranked French player in the OWGR following the U.S. Open, then he will earn a spot in the Olympic field.

IN THIS ISSUE

> PGA Show Notebook: AI heading to a course near you | Read
What could — or would — improve your game? | Read
> Who said golf is a cottage industry? | Read
> PGA Show Notebook: Ireland's ancient east poised for growth | Read

QUESTION OF THE WEEK

In your opinion, what is the most difficult shot in golf to execute?

Send replies on this question or other topics and questions you would like to have asked to shall@buffalogroupe.com. For a response to be published, you must include your first and last name, along with the city and state of residence.
Read responses to last week's question.

TFC Inbox: What could — or would — improve your game?
Readers of The First Call offer ideas on what current or future inventions would be game changers
2024 PGA Show
PGA Show Notebook: AI heading to a course near you
Course owner and operators bracing for the inevitable; Hall of Famer Nancy Lopez still giving back to the game; Three companies are celebrating after PGA Show awards
INDUSTRY NEWS

LIV Golf: Partners with Movistar Plus+, which will broadcast the league’s 2024 and 2025 tournaments on Spain’s leading streaming platform. LIV Golf’s schedule features 14 events, starting the 2024 season on Feb. 2 with LIV Golf Mayakoba in Mexico. Movistar Plus+ is Spain's premiere provider of golf content and its offerings include the Ryder Cup, the four men's and five women's majors, PGA and DP World tour events, and the Solheim Cup.

PGA Tour: Names the 16-member Player Advisory Council (PAC) for 2024. The PAC advises and consults with the PGA Tour Policy Board and commissioner Jay Monahan on issues affecting the Tour. The PAC includes Sam Burns, Lanto Griffin, Nick Hardy, Brian Harman, Max Homa, Mackenzie Hughes, Keith Mitchell, Grayson Murray, Seamus Power, Scottie Scheffler, Adam Schenk, Kevin Streelman, Nick Taylor, Josh Teater, Justin Thomas and Camilo Villegas. Streelman and Villegas have been selected by the Player Directors to run for PAC Chairman via election, which ends Feb. 27. The leading vote-getter will replace Jordan Spieth on Jan. 1, 2025, as a Player Director on the PGA Tour Policy Board, serving a three-year term (2025-27). The other Player Directors are Patrick Cantlay (2024-26), Peter Malnati (2023-25), Adam Scott (2024-26), Webb Simpson (2023-25) and Tiger Woods.

READ, WATCH, LISTEN

> Oui! Matthieu Pavon is the first Frenchman to win on the PGA Tour since World War II
[Bernie Wilson | Associated Press | Read]

> Nelly Korda rallies to force playoff, beats Lydia Ko in hometown LPGA Drive On Championship
[Associated Press | Read]

> Thorbjorn Olesen extends overnight lead to win Ras Al Khaimah Championship by 6 shots from Rasmus Hojgaard
[Associated Press | Read]

#QOTD
"Grief and resilience live together."
— Michelle Obama
ICYMI
Who said golf is a cottage industry?
National Golf Foundation stats show golf’s continued rising trajectory heading into 2024
PGA Show Notebook: Ireland's ancient east poised for growth
Fry/Straka Global Golf Course Design takes on new design; Prototype bag could be game changer; Passage Golf takes mess out of golf food equation
TFC PODCAST NETWORK

THE MODGOLF PODCAST
What is your superpower?
Amy Bockerstette and her father Joe join host Colin Weston to discuss her viral moment at the WM Phoenix Open and how that led to her I Got This Foundation
[Listen | More 'The ModGolf Podcast' episodes]

DRIVER$: INSIDE THE GOLF INDUSTRY
An app that cracks the code on optimizing tee-time availability
Noteefy founder Jake Gordon joins co-hosts Jon Last and David Klein to discuss the platform that fills last-minute cancellations with close-in demand
[Listen | More 'Driver$: Inside the Golf Industry' episodes]

BEHIND THE GOLF BRAND
SuperStroke stakes its claim to No. 1
SuperStroke's executive vice president Ian Zubkoff joins host Paul Liberatore to discuss the putter grip company's position in the marketplace
[Listen | More 'Behind the Golf Brand' episodes]

Make Golf Your Career

> General Manager
Riverchase Country Club
Hoover, Alabama | Info

> 2nd Assistant Golf Professional
Bobby Jones Golf Course
Atlanta, Georgia | Info

> Teaching Professional
Swing Lab Performance Golf 
Lakeville, Minnesota | Info

View a complete listing of jobs

Make Golf Your Career is a golf industry DE&I initiative launched by Make Golf Your Thing that allows job seekers to search, find and apply for opportunities throughout the industry in one place.

CALENDAR

JANUARY
29-31: GCSAA Conference and Trade Show, Phoenix, Arizona | Info

FEBRUARY
1: GCSAA Conference and Trade Show, Phoenix, Arizona | Info
6: Women Fore Hire Virtual Career Fair | Info
9-11: West Michigan Golf Show, Grand Rapids, Michigan | Info

MARCH
4-8: Club Management Association of America World Conference and Club Business Expo, Las Vegas, Nevada | Info

View complete calendar

To submit events for the calendar, please include the event name, date, location and informational link to info@firstcallgolf.com.