Of the 86 respondents to The First Call poll question "When purchasing new gear, what most influences your decision?" 65% chose "Hands-on demonstration." Another 29% chose "Brand reputation," followed by "Professional endorsement" (3%) and "Advertising / Marketing" (2%).

IN THIS ISSUE

> Sustainability is the talk of the golf industry | Read
> 5 shoes golfers' feet will appreciate | Read

QUESTION OF THE WEEK

In your opinion, what is the most difficult shot in golf to execute?

Send replies on this question or other topics and questions you would like to have asked to shall@buffalogroupe.com. For a response to be published, you must include your first and last name, along with the city and state of residence.
> Read responses to last week's question.

> Senate’s Permanent Subcommittee says it will continue to pursue inquiry into Saudi PIF
[Rex Hoggard | Golf Channel | Read]

> 'We were all in shock’: Inside Lexi Thompson’s new endorsement deal
[Alan Bastable | Golf.com | Read]

> Failed Tiger Woods golf course tract back on market, $19 million for 550 acres
[Greg Gottfried | Golf Digest | Read]

> Arnie Award winner Rory McIlroy carries a special burden Palmer knew all too well
[Jaime Diaz | Golf Digest | Read]

PGA Tour: AT&T Pebble Beach Pro-Am
Site: Pebble Beach Golf Links, Spyglass Hill Golf Club, Pebble Beach, California.
Television [ET]: Thursday-Friday, 3-7 p.m. (Golf Channel); Saturday, 1-3 p.m. (Golf Channel), 3-7 p.m. (CBS); Sunday, 1-3 p.m. (Golf Channel); 3-6:30 p.m. (CBS).
GCSAA Fact Sheet

LIV Golf League: LIV Golf Mayakoba
Site: El Camaleon Golf Club, Playa del Carmen, Mexico.
Television [ET]: Saturday-Sunday, 1-6 p.m. (CW Network).

DP World Tour: Bahrain Championship
Site: Royal Golf Club, Al Mazrowiah, Bahrain.
Television [ET]: Thursday-Friday, 5-8:30 a.m. (Golf Channel); Saturday, 4-8:30 a.m. (Golf Channel); Sunday, 3:30-8:30 a.m. (Golf Channel).

Royal & Ancient Golf Club: Women’s Amateur Asia Pacific
Site: Siam Country Club, Chonburi, Thailand.
Television [ET]: Thursday-Friday, 2-5 a.m. (Golf Channel); Friday-Saturday, 11 p.m. to 2 a.m. (Golf Channel).

THE MODGOLF PODCAST
What is your superpower?
Amy Bockerstette and her father Joe join host Colin Weston to discuss her viral moment at the WM Phoenix Open and how that led to her I Got This Foundation
[Listen | More 'The ModGolf Podcast' episodes]

DRIVER$: INSIDE THE GOLF INDUSTRY
An app that cracks the code on optimizing tee-time availability
Noteefy founder Jake Gordon joins co-hosts Jon Last and David Klein to discuss the platform that fills last-minute cancellations with close-in demand
[Listen | More 'Driver$: Inside the Golf Industry' episodes]

BEHIND THE GOLF BRAND
SuperStroke stakes its claim to No. 1
SuperStroke's executive vice president Ian Zubkoff joins host Paul Liberatore to discuss the putter grip company's position in the marketplace
[Listen | More 'Behind the Golf Brand' episodes]

> General Manager
Riverchase Country Club
Hoover, Alabama | Info

> 2nd Assistant Golf Professional
Bobby Jones Golf Course
Atlanta, Georgia | Info

> Teaching Professional
Swing Lab Performance Golf 
Lakeville, Minnesota | Info

> View a complete listing of jobs

Make Golf Your Career is a golf industry DE&I initiative launched by Make Golf Your Thing that allows job seekers to search, find and apply for opportunities throughout the industry in one place.

JANUARY
30-31: GCSAA Conference and Trade Show, Phoenix, Arizona | Info

FEBRUARY
1: GCSAA Conference and Trade Show, Phoenix, Arizona | Info
6: Women Fore Hire Virtual Career Fair | Info
9-11: West Michigan Golf Show, Grand Rapids, Michigan | Info

MARCH
4-8: Club Management Association of America World Conference and Club Business Expo, Las Vegas, Nevada | Info

> View complete calendar

To submit events for the calendar, please include the event name, date, location and informational link to info@firstcallgolf.com.