Friday Feb 02, 2024
FIRST THOUGHT

Matthieu Pavon is on quite the roll. In winning last week's Farmers Insurance Open, Pavon, 31, became the first player representing France to win on Tour since World War II. This week the PGA Tour rookie is seeking to update the Tour's record book. Through the first round of the AT&T Pebble Beach Pro-Am, Pavon sits in third place — two strokes back of leader Thomas Detry — in his attempt to become the first player to earn his first two wins in consecutive events on the Tour schedule since David Duval in 1997.

IN THIS ISSUE

> These high-tech tools can improve your course | Read
> First Green is planting seeds for future career paths | Read
> Bill Murray: AT&T Pebble Beach Pro-Am GOAT | Read

QUESTION OF THE WEEK

In your opinion, what is the most difficult shot in golf to execute?

Send replies on this question or other topics and questions you would like to have asked to shall@buffalogroupe.com. For a response to be published, you must include your first and last name, along with the city and state of residence.
Read responses to last week's question.

GCSAA Conference and Trade Show
These high-tech tools can improve your course
The annual GCSAA Conference and Trade Show showcased the latest equipment that can make any superintendent's job easier

INDUSTRY NEWS
Gregory B. Jones joins GCSAA Board of Directors
Read More
Toro has assisted the GCSAA Foundation in raising more than $3 million for turfgrass research
Read More
A record-setting 74,000 youth players competed in 2023
Read More
Tournament showcases nation’s top Black women and men golfers competing for five exemptions into LPGA Tour and PGA Tour events
Read More
PGA Tour player, ranked No. 85 in the world, wears True footwear and sleeve logo
Read More
Deal is valid through Feb. 14 and discounts $100 on PGTAA's certification course
Read More

PGA Tour, Barbados Tourism Marketing Inc.: Announce a marketing partnership that designates the country’s tourism arm as an official tourism sponsor of the PGA Tour and PGA Tour Champions through 2027. Barbados Tourism will appear on both tours through digital activations and creative content, and at PGA Tour tournaments.

Myrtle Beach Classic: Introduces Club 17 as a VIP fan option for the new PGA Tour tournament, May 6-12 at the Dunes Golf and Beach Club in Myrtle Beach, South Carolina. With access to an elevated outdoor seating deck, Club 17 will provide an elevated view of the 11th, 16th, 17th and 18th holes, and will include an open bar and food. Tickets are currently available at MyrtleBeachClassic.com.

USGA, Ally Financial: Announce a multiyear corporate partnership that makes Ally the official retail banking partner of the USGA, the U.S. Open and U.S. Women’s Open, and the new presenting partner for the U.S. Women’s Open. The U.S. Women’s Open presented by Ally will elevate its purse for the 2024 championship to $12 million, the highest in all of women’s golf. Also, Ally signs Lilia Vu as a brand ambassador.

LPGA, ServPro: Announce a multiyear partnership that designates ServPro as the Tour's official mulligan partner and official cleanup and restoration company. ServPro will activate at four LPGA tournaments as presenting sponsor for the military area, known as the Hero Outpost, and the Mulligan program during tournament pro-ams. The Mulligan program introduces a charitable element to the pro-am competition and all proceeds benefit the First Responders Children's Foundation.

READ, WATCH, LISTEN

> U.S. Women's Open purse increases to $12 million as USGA names new presenting sponsor
[Beth Ann Nichols | Golfweek | Read]

> Greg Norman sends letter to LIV Golf staff regarding $3 billion investment in PGA Tour
[Adam Woodard | Golfweek | Read]

> How 'the worst golfers in America' saved the Meredith College golf team
[Ryan Hockensmith | ESPN | Read]

> TaylorMade suing Costco over iron technology dispute
[Jonathan Wall | Golf.com | Read]

#QOTD
"Failure is the condiment that gives success its flavor."
— Truman Capote
ICYMI
First Green is planting seeds for future career paths
Schools and golf courses are collaborating to offer GCSAA program that allows students to receive hands-on, on-course STEM curriculum learning
Bill Murray: AT&T Pebble Beach Pro-Am GOAT
The First Call's Gary Van Sickle delves into why the actor / comedian was such a hit at the annual clambake
TUNING IN

PGA Tour: AT&T Pebble Beach Pro-Am
Site: Pebble Beach Golf Links, Spyglass Hill Golf Club, Pebble Beach, California.
Television [ET]: Today, 3-7 p.m. (Golf Channel); Saturday, 1-3 p.m. (Golf Channel), 3-7 p.m. (CBS); Sunday, 1-3 p.m. (Golf Channel); 3-6:30 p.m. (CBS).
Leaderboard | GCSAA Fact Sheet

LIV Golf League: LIV Golf Mayakoba
Site: El Camaleon Golf Club, Playa del Carmen, Mexico.
Television [ET]: Saturday-Sunday, 1-6 p.m. (CW Network).

DP World Tour: Bahrain Championship
Site: Royal Golf Club, Al Mazrowiah, Bahrain.
Television [ET]: Today, 5-8:30 a.m. (Golf Channel); Saturday, 4-8:30 a.m. (Golf Channel); Sunday, 3:30-8:30 a.m. (Golf Channel).
Leaderboard

Royal & Ancient Golf Club: Women’s Amateur Asia Pacific
Site: Siam Country Club, Chonburi, Thailand.
Television [ET]: Today, 2-5 a.m. (Golf Channel); Today-Saturday, 11 p.m. to 2 a.m. (Golf Channel).

TFC PODCAST NETWORK

THE MODGOLF PODCAST
What is your superpower?
Amy Bockerstette and her father Joe join host Colin Weston to discuss her viral moment at the WM Phoenix Open and how that led to her I Got This Foundation
[Listen | More 'The ModGolf Podcast' episodes]

DRIVER$: INSIDE THE GOLF INDUSTRY
An app that cracks the code on optimizing tee-time availability
Noteefy founder Jake Gordon joins co-hosts Jon Last and David Klein to discuss the platform that fills last-minute cancellations with close-in demand
[Listen | More 'Driver$: Inside the Golf Industry' episodes]

BEHIND THE GOLF BRAND
SuperStroke stakes its claim to No. 1
SuperStroke's executive vice president Ian Zubkoff joins host Paul Liberatore to discuss the putter grip company's position in the marketplace
[Listen | More 'Behind the Golf Brand' episodes]

Make Golf Your Career

> General Manager
Riverchase Country Club
Hoover, Alabama | Info

> 2nd Assistant Golf Professional
Bobby Jones Golf Course
Atlanta, Georgia | Info

> Teaching Professional
Swing Lab Performance Golf 
Lakeville, Minnesota | Info

View a complete listing of jobs

Make Golf Your Career is a golf industry DE&I initiative launched by Make Golf Your Thing that allows job seekers to search, find and apply for opportunities throughout the industry in one place.

CALENDAR

FEBRUARY
6: Women Fore Hire Virtual Career Fair | Info
9-11: West Michigan Golf Show, Grand Rapids, Michigan | Info

MARCH
4-8: Club Management Association of America World Conference and Club Business Expo, Las Vegas, Nevada | Info

View complete calendar

To submit events for the calendar, please include the event name, date, location and informational link to info@firstcallgolf.com.