Followers of the PGA Tour may need to bone up on the players. Jake Knapp's win at the Mexico Open at Vidanta made him the third first-time winner and rookie to win this season, joining Matthieu Pavon and Nick Dunlap. Three rookies won in the entire 2022-23 season. Knapp, 29, though, is no stranger to winning as he won three times on PGA Tour Canada, most recently at the 2022 CRMC Championship.

IN THIS ISSUE

> TFC Inbox: Why a scorecard's John Hancock still matters | Read
> Design Notes: Coore & Crenshaw’s Point Hardy at Cabot St. Lucia dazzles | Read

QUESTION OF THE WEEK

Of the amount of time you spend watching or streaming professional golf, what percentage is devoted to women's golf? And what do you or don't you like about the women's coverage?

Send replies on this question or other topics and questions you would like to have asked to shall@buffalogroupe.com. For a response to be published, you must include your first and last name, along with the city and state of residence.
> Read responses to last week's question.

Creighton Farms: Appoints Patrick Casey as general manager of the 900-acre private club community in Aldie, Virginia.

LIV Golf, The Panini Group: Announce a multiyear partnership in which Panini will be the exclusive trading card partner for the LIV Golf League. This marks Panini’s first entry into golf for trading cards.
 
MyGolfTag: Introduces its QR Code Golf Cart Keychain, which is designed for golf resorts and public courses and is linked directly to the tee time booking page of each course's website. The keychain retails for $4.95.

GenTeal Apparel: Unveils its spring 2024 collection, which features polos, pullovers and pants. Made with brrrº Cooling Technology, the lineup polos features an array of colors and patterns that explore the playful themes of warmer months, including happy hours, baseball, and travel.

LIV Golf, Corpay: Announces a multiyear partnership that makes Corpay the corporate FX provider of LIV Golf. Corpay’s Cross-Border business will manage LIV Golf’s corporate foreign exchange transactions and deliver innovative solutions that manage currency exposure for international payments.

MNML Golf: Launches its MR1 golf bag, which is crafted with sustainability, durability and modern design in mind. Each bag is constructed using 100% GRS recycled material, an equivalent of repurposing 40 plastic water bottles, to create one bag that maintains a lightweight profile of just 5.5 pounds.

Premier Golf: Appointed as a provider of Omni PGA Frisco Resort golf packages. The new resort in Frisco, Texas, opened in May 2023 and is the centerpiece of the PGA Frisco campus and home to the PGA of America. Omni PGA Frisco Resort offers two championship 18-hole golf courses — Fields Ranch East and Fields Ranch West, designed by golf architects Gil Hanse and Beau Welling, respectively.

PGA Tour, Deckorators: Announce a multiyear marketing partnership that designates Deckorators, a creator and supplier of outdoor living environments, as the official decking and railing of the PGA Tour and PGA Tour Champions. Deckorators will showcase its products at PGA Tour events throughout the FedEx Cup Season, in addition to being featured in PGA Tour social and digital properties through 2027. The partnership kicks off at the NAHB International Builders’ Show, Feb. 27-29 in Las Vegas, Nevada.

> Jake Knapp holds on to win Mexico Open and earn Masters spot
[Associated Press | Read]

> Patty Tavatanakit wins LPGA Thailand by one stroke
[Associated Press | Read]

> Ricardo Gonzalez has late birdie surge to win PGA Tour Champions event in Morocco
[Associated Press | Read]

> Golfer ranked 2,930th goes from delivering groceries to earning $216K with 2nd place at Kenya Open
[Associated Press | Read]

> Sources: Anthony Kim to return at upcoming LIV Golf event in Saudi Arabia
[Rex Hoggard | Golf Channel | Read]

DRIVER$: INSIDE THE GOLF INDUSTRY
Unlocking the keys to sustaining the golf participation surge
Del Ratcliffe, a successful multi-course operator, looks back to look forward, and joins co-hosts Jon Last and David Klein to discuss golf's current popularity
[Listen | More 'Driver$: Inside the Golf Industry' episodes]

THE MODGOLF PODCAST
Christina Kim: On working through trauma
The three-time LPGA winner joins host Colin Weston to discuss overcoming depression to find new joy in life and golf
[Listen | More 'The ModGolf Podcast' episodes]

GOLF INNERVIEW WITH ANN LIGUORI
Why Annie's Revenge is quite the pro-am experience
Jamaica Pro-Am founder Donnie Dawson joins host Ann Liguori how the tournament serves up some of the best experiences the island has to offer
[Listen | More 'Golf Innerview with Ann Liguori' episodes]

The First Call has joined with SportGo Travel to provide our readers exclusive travel savings up to 50%. Registration is free and gives you access to unbeatable deals that are perfect for your next buddy or family trip.

REGISTER FOR FREE

> Tournament Director
Reynolds Lake Oconee 
Greensboro, Georgia| Info

> Tournament Rules Official
LPGA
Daytona Beach, Florida | Info

> Assistant in Training/Spray Technician
Chapel Hill Country Club
Chapel Hill, North Carolina | Info

> View a complete listing of jobs

Make Golf Your Career is a golf industry DE&I initiative launched by Make Golf Your Thing that allows job seekers to search, find and apply for opportunities throughout the industry in one place.

Golf, at its very core, is supposed to be about having fun, which often includes a little laughter. So, The First Call would like you to share you favorite golf joke(s) with us. To submit, email the joke to shall@buffalogroupe.com. Please include your first and last name, along with city and state or country of residence.

MARCH
4-8: Club Management Association of America World Conference and Club Business Expo, Las Vegas, Nevada | Info

> View complete calendar

To submit events for the calendar, please include the event name, date, location and informational link to info@firstcallgolf.com.