Friday Mar 04, 2022
FIRST THOUGHT

On Wednesday at the Arnold Palmer Invitational, Rory McIlroy said that Phil Mickelson's being taken to task for recent controversial comments was "unfortunate." He added: "We all make mistakes. We all say things we want to take back." In a The First Call Twitter poll, 55.6 percent of the respondents answered 'Yes' to the following question: "Do you believe the fallout from Phil Mickelson’s recent comments and subsequent apology statement has been too harsh?"

Editor's Note: If you like what you've been reading in The First Call each Monday through Friday, then you can also add Saturday to your list. We have launched The First Call | Weekend Edition for free on Substack. The weekender is a recap of the industry's happenings and also gets you in a weekend frame of mind. And, like The First Call, it's emailed directly to your inbox. So check it out here.

> Question of the Week: What are your thoughts on the PGA Tour possibly barring or banning players who may play in the proposed Saudi league?  
Send replies on this question or other topics to shall@morningread.com. For your response to be published, you must include first and last name, along with city and state of residence. Read last week's responses.

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READ, WATCH, LISTEN

> Ecco has new digs in New York and a new direction under U.S. CEO Tom Berry
[Jennie Bell | Footwear News | Read]

> Players 2022: The curious history of TPC Sawgrass’ most redesigned hole
[Derek Duncan | Golf Digest | Read]

> PGA Tour's A-team has been playing a lot of B-list golf
[Gary Van Sickle | Morning Read | Read]

FACT OF THE DAY
DID YOU KNOW?
In a recent survey of recreational golfers, female golfers account for 29% of casual golfers who have been playing three years or less, while females are only 10% of those who have been playing 10-plus years.

Source: Longitudes Group
THE INDUSTRY
As part of the long-term deal, Perez will play the brand's four-piece Vero X1 golf ball and will wear the OnCore logo on his apparel
Read More
Courses utilizing both platforms will have direct access to Golf Genius live scoring and leaderboards via Tagmarshal’s 2Way cart GPS screens
Read More
Latest in the Arnold Palmer-themed golf umbrella line pays tribute to holes he designed at Bay Hill Club and Lodge and his favorite tea-and-lemonade drink
Read More
North American clubfitter and club builder increases footprint, consumer access to tour-level fittings worldwide
Read More
PGA Magazine’s Women Leaders program creates in-person and virtual networking opportunities to help grow women’s golf, connect leaders in the industry
Read More
Las Vegas joins Akron/Canton to host NFL Alumni Draft Pro-Am and Experience events featuring NFL greats
Read More
Princeville Makai Golf Club, Poipu Bay Golf Club and the Ocean Course at Hokuala rank among publications' best courses for 2022
Read More
Courses, along with Troon, partner with Travis Mathew and Manifest for the Best of the West sweepstakes
Read More
Golf-only platform offers simplified approach to fantasy league competition
Read More

Announced: By Dormie Network, Jon Chapman as general manager and Brad Wilson as head golf professional at Victoria National Golf Club in Newburgh, Ind.

Selected: By Charlie Mechem, former commissioner of the LPGA, Read the Greens to create and implement a public relations campaign for his new book, "Arnie and Jack," which will be published in mid-April.

Appointed: By the R&A, Zane Scotland as a diversity ambassador to support the development of initiatives that encourage more people from ethnically diverse communities into golf. Scotland is assisting with the interpretation of research to understand the challenges that exist for ethnically diverse communities and identify actions that can be taken to break down barriers.

Expanded: By the PGA of America, its PGA Career Services Department by adding four new recruitment specialists — Kate Drimel, of St. Paul, Minn.; Caleb Hung, of Seattle; Leila Mackie, of Philadelphia; and Dylan Gladney, of Dallas. The specialists will support and strengthen a PGA Career Services team, which seeks to cultivate new PGA Members and golf industry executives by educating them on the extensive opportunities in the golf industry.

Signed: By the PGA Tour, NoBull, an athletic footwear, apparel and accessory brand, to a multiyear partnership to be the official training apparel and footwear of the PGA Tour and PGA Tour Champions, and the umbrella sponsor of PGA Tour Active through 2027. Also, NoBull will create custom content within PGA Tour Active, a platform featuring health, fitness and lifestyles of professional golfers.

Announced: By the R&A, an initial squad of 12 players who are in contention to be selected for the Great Britain and Ireland Curtis Cup team that will compete in June at Merion Golf Club. The players chosen for the tryout are Rosie Belsham, of Whitley Bay, England; Beth Coulter, of Kirkistown Castle, Ireland; Hannah Darling, of Broomieknowe, Scotland; Louise Duncan, of West Kilbride, Scotland; Anna Foster, of Elm Park, Ireland; Annabell Fuller, of Roehampton, England; Charlotte Heath, of Huddersfield, England; Caley McGinty, of Knowle, England; Emily Price, of Ludlow, England; Lauren Walsh, of Castlewarden, Ireland; Amelia Williamson, of Hunstanton, England; Lottie Woad, of Farnham, England.

ICYMI
'That red cardigan is special'
While Joie Chitwood III's roots are in racing, the Arnold Palmer Invitational tournament director understands the need to 'preserve, protect and perpetuate' Palmer's legacy
Tiger Woods wins PGA Tour's 2021 PIP
Woods claims inaugural prize of $8 million, followed by Phil Mickelson in program that rewards positive interest in Tour
#QOTD
"What other people may find in poetry, I find in the flight of a good drive."
— Arnold Palmer
rounds and weather icon.png
ROUNDS AND WEATHER
> There was a lower demand for play over the past week due to colder temperatures in all regions and increased precipitation in the Northwest. Rounds played finished -5% vs. 2021.

> Last week brought cooler temperatures (-5 degrees vs. 2021) and decreased precipitation (-3% vs. 2021) in most regions, except for the Mountain Pacific which saw significantly increased precipitation (+400% vs. 2021).

> Florida and the Northeast finished as the top performing regions vs. 2021 this past week as a result of playable days in the Northeast and warm weather in Florida.

> Positive performance is expected to continue from the Florida and Mid-Atlantic regions, with both areas on pace to finish up vs. 2021 by over 40% for rounds played for the next five days.
TUNING IN

PGA Tour: Arnold Palmer Invitational
Site: Bay Hill Club and Lodge, Orlando, Fla. | GCSAA Fact Sheet
Television: Today, 2-6 p.m. (Golf Channel); Saturday-Sunday, 12:30-2:30 p.m. (Golf Channel), 2:30-6 p.m. (NBC).

PGA Tour: Puerto Rico Open
Site: Grand Reserve Country Club, Rio Grande, Puerto Rico.
Television: Today, 10 a.m. to 1 p.m. (Golf Channel); Saturday, 2:30-5 p.m. (Golf Channel); Sunday, 2:30-4:30 p.m. (Golf Channel).

LPGA Tour: HSBC Women's World Championship
Site: Sentosa Golf Club (Tanjong), Singapore | GCSAA Fact Sheet
Television: Today-Saturday, 11:30 p.m. to 3:30 p.m. (Golf Channel).

European Tour: Magical Kenya Open
Site: Muthaiga Country Club, Nairobi, Kenya.
Television: Today, 5-10 a.m. (Golf Channel); Saturday-Sunday, 5-9:30 a.m. (Golf Channel).

PGA Tour Champions: Hoag Classic
Site: Newport Beach Country Club, Newport Beach, Calif. | GCSAA Fact Sheet
Television: Today, 6-8 p.m. (Golf Channel); Saturday, 5-7 p.m. (Golf Channel); Sunday, 4:30-7 p.m. (Golf Channel).

CALENDAR

JULY
26-27: Multi-Course and Resort Operators Retreat, Charleston, S.C.

JANUARY 2023
24-27: PGA Show, Orlando, Fla. | Info

To submit events for the calendar, please include the event name, date, location and informational link to info@firstcallgolf.com.

LAST CALL