Wednesday May 10, 2023
FIRST THOUGHT

As part of the 15th National Golf Day on Tuesday in Washington, D.C., the American Golf Industry Coalition, which represents a partnership among golf’s leading organizations, released a new national Economic Impact Study. The study shows golf’s growth in popularity as a recreational activity with roughly one in seven people participating and a $102 billion direct economic impact in 2022, an increase of 20% over its $84 billion direct impact in 2016. It also showed that golf is an ideal fundraising vehicle, with almost $4.6 billion raised in 2022, a 16% increase compared to 2016 ($3.9 billion). And over 90% of golf-related fundraising was stimulated by events at local courses, with four out of five facilities holding at least one event in 2022.

IN THIS ISSUE

> The Golden Age of golf design lives on | Read
> PGA Professional Spotlight: Steve Brewer | Read

QUESTION OF THE WEEK

What are your best memories of the PGA Championship?

Send replies on this question or other topics and questions you would like to have asked to shall@buffalogroupe.com. For a response to be published, you must include your first and last name, along with city and state of residence. Read last week's responses.

The Golden Age of golf design lives on
Thanks to devoted admirers, the work of a bygone generation of course architects is being preserved and celebrated by societies and associations bearing the designers' names

INDUSTRY NEWS
Over 1,500 rounds of golf were donated for an online auction where more than 16,000 bids were made and 1,471 rounds were sold
Read More
Series showcases golf from a woman’s perspective and explores changes happening within the game; features original sketches and spotlights those bettering the golf industry
Read More
Nonprofit names six Australian golf clubs committed to piloting a new cloud-based approach that will provide richer and faster sustainability insights into golf course operations
Read More
Leawood, Kansas, club retains its designation as a Certified Audubon Cooperative Sanctuary by maintaining a high degree of environmental quality in a number of areas
Read More
Crawford secures first LPGA start and an exemption into the LPGA’s Cognizant Founders Cup after a 75 at Upper Montclair Country Club
Read More
New men's collegiate event is set for May 18-21 at Maricopa, Arizona's Ak-Chin Southern Dunes Golf Club, with an an exemption into the 2023 Maui Jim Intercollegiate on the line
Read More
105th edition takes place in Rochester, New York, May 18–21
Read More
Opening May 23, the facility features indoor-to-outdoor fittings using the industry’s first quadroscopic launch monitor and more than 50,000 clubhead and shaft combinations
Read More
READ, WATCH, LISTEN

> Why the USGA committing $30 million to water conservation is important for golf's future
[Cameron Jourdan | Golfweek | Read]

> Tiger Woods apparently had a good day in court in dispute with ex-girlfriend
[Alex Miceli | Sports Illustrated | Read]

> How course designer Beau Welling balances a life of golf and curling
[Alex Myers | Golf Digest | Read]

> Barstool Sports to broadcast first-ever Korn Ferry Tour event
[James Colgan | Golf.com | Read]

#QOTD
"In teamwork, silence isn’t golden, it’s deadly."
— Mark Sanborn
PGA PROFESSIONAL SPOTLIGHT

STEVE BREWER
Director of Instruction, Dubsdread Golf Course

The First Call: What is the best advice you have received on your career path?
Steve Brewer: I have been fortunate to be mentored by a number of great teachers and coaches who were more than instrumental in my success by sharing the time and knowledge to help me learn and grow. I would always thank them for their time and help. Many of them would say to me, "No need to thank me, I'm just passing it forward. Just promise me you will do it better than anyone else and pass it forward as well." I have done my very best to do just that.

TFC: Where is there room for growth within the industry?
SB: There is much room on the instruction side with player development programming. Traditional golf instruction did not work for the long-term growth of the game. Now we see more non-traditional learning programs, including skill development on the range and on-course play. This is the future of the game and long-term growth.

READ MORE >

TFC PODCAST NETWORK

GOLF INNERVIEW WITH ANN LIGUORI
Mollie Marcoux Samaan: The state of the LPGA
LPGA Commissioner joins podcast host Ann to talk about how the Tour has evolved during her tenure and what's next for the Tour's momentum
[Listen | More 'Golf Innerview with Ann Liguori' episodes]

DRIVER$
Golf takes off in the Great White North
NGCOA Canada CEO Jeff Calderwood reflects on the Canadian golf industry with 'Driver$' co-hosts Jon Last and David Klein
[Listen | More 'Driver$' episodes]

THE MODGOLF PODCAST
Finding clarity through action
Swingtweaks co-founder Steve Madden joins 'The ModGolf Podcast' host Colin Weston to share the entrepreneurial lessons he has learned through the golf industry
[Listen | More 'The ModGolf Podcast' episodes]

MAKE GOLF YOUR CAREER

> Director of Instruction
Crystal Mountain
Crystal Mountain, Michigan | More

> Dunning Golf Sales Representative
Greg Norman and Dunning Golf Apparel / Pacific Northwest Section
Bayonne, New Jersey | More

> First Assistant Golf Professional
Pinehurst Resort / Course Nos. 1-5
Pinehurst, North Carolina | More

> View a complete listing of jobs

Make Golf Your Career is a golf industry DE&I initiative launched by Make Golf Your Thing that allows job seekers to search, find and apply for opportunities throughout the industry in one place.

CALENDAR

JULY
25-27: GCBAA Summer Meeting, Lake Geneva, Wisc. | Info

AUGUST
19-22: African American Golf Expo and Forum, Louisville, Ky. | Info

> View complete calendar

To submit events for the calendar, please include the event name, date, location and informational link to info@firstcallgolf.com.