Tuesday May 14, 2024
FIRST THOUGHT

Can you remember where you were for the 1996 PGA Championship at Valhalla Golf Club in Louisville, Kentucky? If you can, do you know where was Kenny Perry before going into a playoff against Mark Brooks? Try your hand at the Associated Press' 18-question PGA Championship trivia quiz.

IN THIS ISSUE

> Design Notes: Bandon Dunes opens Shorty’s, a Whitman, Axland & Cutten design | Read

QUESTION OF THE WEEK

What are your thoughts on the PGA Championship — the history, tradition or this year's 106th edition at Valhalla Golf Club?

Send replies on this question or other topics and questions you would like to have asked to shall@buffalogroupe.com. For a response to be published, you must include your first and last name, along with the city and state of residence.

Read responses to last week's question.

INDUSTRY NEWS
Live updates, expanded video and betting odds will available on PGAChampionship.com, while end-to-end broadcast and streaming coverage will be provided across CBS Sports, ESPN, ESPN+ and Paramount+
Read More
Renewed relationship will continue to focus on enhancing the spectator experience
Read More
CBS used AI-powered technology to examine tee shots of winner Rory McIlroy, runner-up Xander Schauffele
Read More
High Noon Clubhouse spectator activation and bar to debut onsite at 2024 PGA Championship
Read More
Company created unique awards for the respective winners of the PGA Tour's Wells Fargo Championship, LPGA’s Cognizant Founders Cup and PGA Tour Champions Regions Tradition
Read More

Nippon Shaft: Rose Zhang won the Cognizant Founders Cup, her second LPGA Tour title, using Nippon Shaft’s N.S.Pro 850GH steel shafts in her irons and N.S.Pro 950GH steel shafts in her wedges.

TGL: Announces its first licensing partners to to showcase the recently unveiled brands for TGL’s six teams: Atlanta Drive, Boston Common Golf, Jupiter Links Golf Club, Los Angeles Golf Club, New York Golf Club and The Bay Golf Club. TGL’s licensed merchandise program is built upon the league’s multi-year partnership with Fanatics, which is the official operator for the league and individual teams’ e-commerce platforms and in-venue retail at the SoFi Center in Palm Beach Gardens, Florida. The initial roster of licensing partners includes Adidas, Greyson, johnnie-O, Peter Millar, Swannies, Seamus, 47 Brand, 500 Level, Ahead, Pukka, 47 Brand, AGD Drinkware, Golfballs.com, Logo Brands, Seamus and Wincraft.

READ, WATCH, LISTEN

> Jimmy Dunne resigns from role on PGA Tour Policy Board: 'I'm superfluous. It's time to move on'
[Eamon Lynch | Golfweek | Read]

> Jordan Spieth gets another Grand Slam shot. Hardly anyone is talking about it
[Doug Ferguson | Associated Press | Read]

> It’s a boy! Scottie Scheffler arrives at PGA Championship with a newborn at home
[Associated Press | Read]

#QOTD
"Everything popular is wrong."
— Oscar Wilde
ICYMI
Design Notes: Bandon Dunes opens Shorty’s, a Whitman, Axland & Cutten design
Jim Furyk to redesign Florida’s Glen Kernan; Greg Turner progresses with New Zealand’s Gibbston Valley Resort
TFC Inbox: What does a winning foursome look like?
The First Call asked readers to put together a team — made of players from any tour — that could compete in the upcoming TGL, which was co-founded by Tiger Woods and Rory McIlroy
TFC PODCAST NETWORK

DRIVER$: INSIDE THE GOLF INDUSTRY
Callaway continues to push the boundaries of equipment marketing
Jason Finley, of Callaway, joins co-hosts Jon Last and David Klein to discuss his nearly two decade front-row seat of golf product marketing innovation
[Listen | More 'Driver$: Inside the Golf Industry' episodes]

GOLF INNERVIEW WITH ANN LIGUORI
Caddie Joe LaCava talks golf — and he's got plenty of stories
Longtime looper joins host Ann Liguori to talk about his deep appreciation of working for Fred Couples and Tiger Woods
[Listen | More 'Golf Innerview with Ann Liguori' episodes]

THE MODGOLF PODCAST
Turning a homemade golf game into a global business
Tyler Simmons, CEO and founder of BucketGolf, joins host Colin Weston to share the story of his creation
[Listen | More 'The ModGolf Podcast' episodes]

WHERE TO NEXT?

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Make Golf Your Career

> PGA of America REACH Foundation Executive Director
PGA of America
Frisco, Texas | Info

> Warehouse Specialist | Titleist
Acushnet Company | Titleist/Foot Joy
Carlsbad, California | Info

> Operation 36 Academy Director
Operation 36 Golf Academy 
Raleigh, North Carolina | Info

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CALENDAR

MAY
14-15: IAGTO European Convention, Andalucia, Spain | Info
28 – June 4: Women’s Golf Day | Info

JUNE
17-19: IAGTO North America Golf Tourism Convention,
Boyne Falls, Michigan | Info

JULY
29-31: PGA Buying Summit, Frisco, Texas | Info
30-31: Multi-Course and Resort Operators Retreat, Monterey, California | Info

AUGUST
24-27: African American Golf Expo and Forum, Palm Beach, Florida | Info

SEPTEMBER
30-October 2: Golf Inc. Strategies Summit, Hilton Head Island, S.C. | Info

View complete calendar

To submit events for the calendar, please include the event name, date, location and informational link to info@firstcallgolf.com.