Tuesday Aug 01, 2023
FIRST THOUGHT

As the pandemic gets further in the rearview mirror, it would seem natural that more golfers are traveling. And recent data from the National Golf Foundation bolsters that point. A late June polling of U.S. golf resort and destination properties showed advanced bookings were up 5-7% over 2022 — when advanced bookings were outpacing 2021 by 12% for the same period. Also, online search popularity for golf travel bags is at a level 30% ahead of pre-pandemic totals. 

IN THIS ISSUE

> 'The ModGolf Podcast': Preston Phillips, venture partner with Cerro Capital | Listen 
> Old Tom Morris Trail showcases Morris' design genius | Read
> How would you rate 2023's majors? | Read

QUESTION OF THE WEEK

Imagine you're the 2023 United States Ryder Cup captain, which 12 players do you want making the trip to Italy in late September?

Send replies on this question or other topics and questions you would like to have asked to shall@buffalogroupe.com. For a response to be published, you must include your first and last name, along with city and state of residence. Read responses to last week's question.

TFC PODCAST NETWORK

THE MODGOLF PODCAST
The quest to amplify fan engagement
Preston Philips, a venture partner with Cerro Capital, joins host Colin Weston to share his quest to leverage technology that enhances the fan and player experience
[Listen | More 'The ModGolf Podcast' episodes]

DRIVER$: INSIDE THE GOLF INDUSTRY
How culture is at the heart of today’s golf facility evolution
Co-hosts Jon Last and David Klein speak with Golf Property Analysts president Larry Hirsh about an often overlooked element of golf real estate appraisals
[Listen | More 'Driver$: Inside the Golf Industry" episodes]

GOLF INNERVIEW WITH ANN LIGUORI
Bernhard Langer talks career longevity
The PGA Tour Champions' all-time win leader and winner of 12 senior majors joins host Ann Liguori to discuss the keys to his success and why he's still pursuing more at age 65
[Listen | More 'Golf Innerview with Ann Liguori; episodes]

INDUSTRY NEWS
Troon will provide service and manage operations across Esplanade communities while supporting growth in additional divisions across the Taylor Morrison brand
Read More
Pope will lead membership marketing efforts for new luxury golf and lifestyle community slated for the Sarasota/Bradenton/Lakewood Ranch, Florida, markets
Read More
Bill will oversee all elements of the private Woodbridge, California, club's operation, including food and beverage, agronomy, sales and marketing, programming and events
Read More
Malcolm and Rob Sina are the first recipients of the handcrafted Men's Invitational trophy that integrates the Blue Ridge Mountains and the history of the North Carolina club
Read More
Brand to demonstrate the GolfForever Swing Trainer, Warmup Station and app-driven system at industry-wide gathering
Read More
Staff player used an Exotics C722 3-wood and hybrid, as well as Exotics EXS Pro Blade wedges for victory at Royal Porthcawl
Read More
READ, WATCH, LISTEN

> No one forcing Black history on golfers with new plaque at famed Oakland County links
[Bill Laytner | Detroit Free Press | Read]

> Phil Mickelson: No LIV player wants to return to PGA Tour; tour owes LIV Golf members a public apology for 'slander'
[Joel Beall | Golf Digest | Read]

> In the Utah desert, can golf justify itself?
[Samuel Shaw | High Country News | Read]

> Tom Doak’s new golf course design in Scotland features a very rare routing element
[Erik Matuszewski | Forbes | Read]

#QOTD
"The man who complains about the way the ball bounces is likely to be the one who dropped it."
— Lou Holtz
ICYMI
Old Tom Morris Trail showcases Morris' design genius
Opened in 2022, the eclectic trail hits 18 Scottish courses that Morris either designed, redesigned or consulted on and pays a fitting tribute
TFC Inbox: How would you rate 2023's majors?
Readers of The First Call offer their thoughts as to which of the year's grand slam events stood out and why
Make Golf Your Career

> Part-Time Head Women's Golf Coach
Indiana University Kokomo
Kokomo, Indiana | Info

> Software Engineer
LPGA
Daytona Beach, Florida | Info

> Director of Business Operations
Seattle Golf Fitness
Mercer Island, Washington | Info

View a complete listing of jobs

Make Golf Your Career is a golf industry DE&I initiative launched by Make Golf Your Thing that allows job seekers to search, find and apply for opportunities throughout the industry in one place.

CALENDAR

AUGUST 
19-22: African American Golf Expo and Forum, Louisville, Ky. | Info

View complete calendar

To submit events for the calendar, please include the event name, date, location and informational link to info@firstcallgolf.com.