Wednesday Nov 04, 2026
FIRST THOUGHT

NO GUARANTEE

Of the 311 respondents to The First Call | Extra poll question "Should winning during the PGA Tour's fall schedule earn a Masters invitation like other Tour wins?", 82% selected "Yes."

POLL OF THE WEEK

IT'S SHOWTIME
What brand of driver do you play?
>> Vote

Last week: What brand of putter do you play? | Results

QUESTION OF THE WEEK

IN DRIVER WE TRUST
What characteristics do you look for when buying a driver?
>> Respond

Last week: What characteristics do you look for when buying a putter? | Read

TFC PODCAST / VIDEO NETWORK

RECENT DROPS

🎧 ASSOCIATION OF GOLF MERCHANDISERS
Retail at the Home of Golf
Guest: Kevin Liddle, head of retail at St. Andrews Links.
Listen

🎧 DRIVER$
How golf's 5 million acres benefit the world
Guest: Forrest Richardson, founder of Forrest Richardson Golf Course Architects.
Listen | Archives

🎧 GRAPES & GREENS
Costa Navarino's David Ashington on redefining the modern luxury golf experience
Guest: David Ashington, general manager of golf, Costa Navarino.
Listen

🎧 | ▶️ GOLF AND THE GOOD LIFE
Stuff happens: Common golf travel problems and how to avoid them
Co-hosts: D.J. Jones and Connor Evers.
Listen / Watch | Archives

🎧 | ▶️ CONTENT CLUBHOUSE
Jaquan Ware: A story of self-belief
Guest: Jaquan Ware, content creator.
Listen / Watch | Archives

🎧 GOLF INNERVIEW WITH ANN LIGUORI
Ibcool's Jamie Handler talks fabric innovation, success secrets
Guest: Jamie Handler, president, Ibcool Athleisure Wear.
Listen | Archives

ARCHIVES: 🎧 Podcasts | ▶️ Videos

GOLF INDUSTRY NEWS
The business will be rebranded as Revelyst Golf Technology Europe and Optimum joins Foresight Sports, Bushnell Golf, GolfLogix and PinSeeker in the Revelyst Golf Technology platform
Read More
The innovative automation, exclusive to Landscapes Golf Management, will be rolled out at sleect daily-fee golf courses operated by company
Read More
Move comes nearly six years after opening, reflects continued popularity of golf and quality of the active lifestyle amenities offered in West Valley community
Read More
The Cabretta Tour glove has been redesigned, while the All Weather+ glove is new and both feature premium materials, updated designs and the new S logo branding
Read More
Golf course superintendent's advocacy makes an impact in Maine
Read More
The North Florida PGA Section recognizes Jeremy Craft, director of golf, as Resort Merchandiser of the Year and Sean Stewart, head golf professional, as Player Development Award for East Central Chapter
Read More
2026 teams feature six of top 20 players in the world — including team captains Rory McIlroy and Scottie Scheffler, three major champions, six Ryder Cup/Presidents Cup competitors, and three returning players
Read More
Following a year of custom projects and collaborations, the emerging golf brand prepares to introduce its distinctive woodworking to a broader golf audience
Read More
The Canadian-based company will launch three new art-inspired prints in its spring 2027 collection during the Orlando, Florida, show Jan. 26-29
Read More
North Carolina native earns five-stroke victory with a Zenergy Pistol 1.0 putter grip
Read More
Guests staying at the Ritz-Carlton Orlando, Grande Lakes, Dec. 16–19 will receive grounds tickets for the day following their overnight stay, and Friday grounds tickets for Dec. 18 also include an exclusive meet-and-greet with a participating PNC Championship player
Read More

Johnnie-O: Appoints Connor Crail as senior vice president of wholesale. ... CityGolf USA: Names PGA Professional Eva Rogers as its first head of golf and director of instruction ahead of opening its flagship venue in Nashville, Tennessee. ... For Golf & Country: Introduces handcrafted American flag wall displays constructed from upcycled golf gear for the 2026 holiday gift season. ... Indoor Golf Alliance: Opens listings and advertising reservations for the 2027 IGA Indoor Golf Resource Directory through Dec. 31, 2026. ... Topgolf: Partners with TMRW Sports to bring TGL and WTGL interactive experiences to Topgolf venues and Toptracer ranges. ... Dormie Network: Completes a three-year agronomic research study with Syngenta at Dormie Club in West End, North Carolina. ... The Haven Country Club: The Invited Clubs property in Boylston, Massachusetts, launches a comprehensive capital reinvestment project. ... Caledonia Golf & Fish Club and True Blue Golf Club: The sister resort layouts in Pawleys Island, South Carolina, promote winter golf escapes along the Hammock Coast south of Myrtle Beach. ... J.Lindeberg: Appoints Henrik Bunge as chief executive officer, effective April 1, 2027.

EXPANDED NOTES >>

RELATED: Industry press releases | Industry press release videos
RELATED: The First Call / PR Newswire feed

READ, WATCH, LISTEN

➡️ Jon Rahm explains LIV Golf exit, eyes potential PGA Tour return
Sports Business Journal | Read

➡️ Al Barkow, award-winning golf author and historian, dies at 93
Adam Schupak | Golfweek | Read

➡️ When does a hazard become unfair?
Derek Duncan | Golf Digest | Read

HOME FRONT
Oleada
Location: Oleada Los Cabos | Los Cabos, Mexico
Listing: Horizonte 34
Stats: 4,156 square feet | 4 bedrooms | 4 bathrooms
Price: $3,523,658
TFC GOLF JOB BOARD

THIS WEEK'S FEATURED LISTINGS

▪️Inside Sales Rep
Payntr Golf
Lake Oswego, Oregon | Info

▪️Customer Experience Specialist
Payntr Golf
Lake Oswego, Oregon | Info

▪️Operations Manager
Payntr Golf
Lake Oswego, Oregon | Info

▪️ The First Call Job Board
▪️ Buffalo Groupe Job Openings

GOLF IN MOTION MONTHLY

Buffalo Research's new Golf in Motion Monthly tracks year-over-year visitation trends across traditional golf facilities, off-course retail, golf entertainment venues and sporting goods retailers using anonymized movement data from approximately 30 million mobile devices.

Each monthly report is designed to provide the golf industry with a consistent, data-driven benchmark to help operators, brands, investors and industry leaders identify trends, and make more informed business decisions.

The report is free. Upon signing up, you will receive the updated monthly reports straight to your inbox.

>> Sign Up

CALENDAR

NOVEMBER
8-11: International Association of Golf Administrators Annual Conference | Info
9-11: Golf Business Network Leadership Summit, Pinehurst, North Carolina | Info

JANUARY
26: AGM Retail Conference, Orlando, Florida | Info
26-29: PGA Show, Orlando, Florida | Info

COMPLETE CALENDAR >

To submit events for the calendar, please include the event name, date, location and informational link to info@firstcallgolf.com.