Monday Nov 14, 2022
FIRST THOUGHT

For nearly a year now, numerous indicators have shown that the golf industry is in a good place. Retail sales figures for equipment and apparel are trending positively, while combined on- and off-course participation is on a record pace. But how are golf courses and businesses doing? According to a National Golf Foundation survey conducted in September, really good. Asked to rate their financial health on a scale of 0-10 — with 0-4 being Very Poor / Poor and 8-10 being Good / Excellent — 66% of public and 80% of private courses rated their health between 8 and 10. Those were the highest percentages for that category in four such surveys done since 2009. On the other end of the spectrum, 4% of public and 1% of private facilities rated their financial health between 0-4.

> Subscribe: The First Call | Quick Reads (LinkedIn)| Weekend Edition (Substack)
> Follow: Facebook | Instagram | LinkedIn | Twitter

> Poll: Are you planning to play golf on Thanksgiving? Vote here.

> Question of the Week: NBC Sports has announced that it will be replacing Roger Maltbie and Gary Koch as golf analysts in 2023. Who would you like to see replace them?

Send replies on this question or other topics to shall@buffalogroupe.com. For your response to be published, you must include first and last name, along with city and state of residence. Read last week's responses.

READ, WATCH, LISTEN

> Tony Finau sails to 4-shot victory in Houston, 3rd win of year
[Associated Press | Read]

> Tommy Fleetwood retains Nedbank title as Ryan Fox stumbles at end
[Associated Press | Read]

> Nelly Korda rallies to win Pelican and returns to No. 1
[Associated Press | Read]

> LIV Golf's problems aren't limited to Greg Norman's incompetence. Replacing him won't solve them
[Eamon Lynch | Golfweek | Read]

TFC Inbox: With the pressure on, what's your go-to shot?
Readers of The First Call share the shot they are most confident hitting when it's needed the most
THE INDUSTRY

Announced: By LIV Golf, a multiyear commitment to play events in Australia. The Grange Golf Club in Adelaide, South Australia’s capital city, will host the country’s debut LIV Golf tournament April 21-23 as part of the 2023 LIV Golf League schedule.

> More Industry News

#QOTD
"Gratitude is not only the greatest of virtues, but the parent of all the others."
— Marcus Tullius Cicero
TFC PODCAST NETWORK

BEHIND THE GOLF BRAND
How Stix Golf balances high quality, affordable price
Host Paul Liberatore interviews CEO Gabe Coyne, who expresses his frustration with golf being a simple game that has become far too complex and how his company is addressing that concern
[Listen | More 'Behind the Golf Brand' episodes]

GOING PRO WITH KELLY O.
Minami Levonowich's global view of golf
Host Kelly Okun interviews the London-born Speedgolf champion who has lived in five different countries, been a participant on five golf reality shows and competed on the Japan LPGA
[Listen | More 'Going Pro with Kelly O.' episodes]

GOLF INNERVIEW WITH ANN LIGUORI
Jerry Pate: ‘Nobody measures you by how much money you have'
Host Ann Liguori talks with the 1974 U.S. Amateur and 1976 U.S. Open champion about his storied career, and golf in the past, present and future
[Listen | More 'Golf Innerview with Ann Liguori' episodes]

ICYMI
What does difficult look like in golf?
The second excerpt in a three-part series from golf course architect Richard Mandell's newly published 'Principles of Golf Architecture' examines the role of difficulty in architecture
CALENDAR

JANUARY
23-25: Golf Business Conference, Orlando, Fla.
24-27: PGA Show, Orlando, Fla. | Info

FEBRUARY
6-9: GCSAA Conference and Trade Show, Orlando, Fla. | Info
10-12: West Michigan Golf Show, Grand Rapids, Mich. | Info

To submit events for the calendar, please include the event name, date, location and informational link to info@firstcallgolf.com.