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| Tuesday Dec 02, 2025 |
Artificial Intelligence explosive growth is putting golf courses in its path. Massive, water-hungry data centers are replacing fairways, according to a report by NBC’s GolfPass. Dauphin Highlands in Pennsylvania is set to be sold for a huge premium and closed by 2027, while Hunting Hawk in Virginia may face the same fate. As developers chase land for server farms, golfers may soon find their favorite courses disappearing.
Golf courses often draw criticism from climate activists for their water use, yet data centers consume up to 41 times more water to keep their servers cool.
POLL
▪️ Should the PGA Tour shorten its season and open after the NFL's Super Bowl? | Vote
QUESTION OF THE WEEK
How would you rate the early performances of PGA Tour CEO Brian Rolapp and LPGA commissioner Craig Kessler?
Send replies on this question or other topics and questions you would like to have asked to shall@buffalogroupe.com. For a response to be published, you must include your first and last name, along with the city and state of residence.
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Influencer partnerships are more prevalent than ever: Over 86% of brands are expected to use influencer marketing this year. As social media continues to shape how consumers discover and connect with brands, collaborating with creator voices is an essential aspect of partnership strategy. To make sure your next campaign truly delivers, we have five tips to consider when choosing the right influencer partner for your campaign.
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▪️ The booming business of Rory McIlroy’s world tour | David Rumsey | Front Office Sports | Read]
▪️ ‘The middle class matters': PGA Tour CEO wants system that works beyond the stars | Brentley Romine | NBC Sports| Read]
▪️ 2025 Hero World Challenge field: Scottie Scheffler eyes three-peat in Tiger Woods event | Max Schreiber | SI | Read]
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Gordon Lewis crafts a 12-hole design at Florida’s Calusa Country Club; Kristine Kerr closes in on completing a revamp of New Zealand’s Omaha Beach Golf Club.
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RECENT DROPS
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JANUARY
20-23: PGA Show, Orlando, Florida | Info
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