The First Call 12-17-2025

FIRST THOUGHT

Of the 454 respondents to The First Call | Extra poll question, "Are you a fan of made-for-TV events played under the lights?" 78% chose "No."

POLL

▪️ How often do you expect to play golf between Christmas and New Year's Day (including those two days)? | Vote
▪️ Previous: Would you like to see a professional tournament played in winter weather in a cold-weather location? | Results

QUESTION OF THE WEEK

▪️ What golf resolutions do you have for 2026?

Send replies on this question or other topics and questions you would like to have asked to shall@buffalogroupe.com. For a response to be published, you must include your first and last name, along with the city and state of residence.

▪️ Previous: What do you view as being the biggest story in golf for 2025 — on or off the course? | Read

GOLF INDUSTRY NEWS

PGA Show: Golf Travel Pavilion spotlights destinations, growing demand

Austria, Dominican Republic, Ireland, Portugal, Scotland and South Africa headline premier destinations; IGTM expands PGA Show partnership with curated content and show floor presence

Revelyst Golf Technology: Appoints Kevin Noble as VP

Noble will oversee the company’s customer support duties and indoor solutions strategy

GCSAA: Names Shelly Robbins as senior director

Senior executive will provide strategic direction for revenue-generation areas of the foundation, corporate sales and events

Outlyr: Elevates Ryan Dever, Rachel Reece to vice president

Dever and Reece have worked in various capacities on multiple golf tournaments, sporting events, hospitality and consulting programs during their 10-plus-year careers with the agency

PGA Tour Superstore: Names Rebecca Charles as CCO

Charles will be responsible for initiatives across marketing, personalization and loyalty; introducing new approaches to acquire, engage and retain customers in-store and online

Power Tee: To celebrate 30 years of innovation at the PGA Show

The company, a provider of automated golf ball teeing systems and training aids, will exhibit in Orlando, Florida, Jan. 20-23

Boyne Golf: Harbor Cup raises $125,000 for local charities

Boyne Golf PGA professionals celebrate 29 years of raising funds for Manna Food Project and First Tee-Northern Michigan to impact families and youth through golf

GolfForever: Scottie Scheffler wins 4th Player of the Year award

Scheffler's six-win campaign included two majors to earn him the Jack Nicklaus Award

READ, WATCH, LISTEN

▪️ The source of pro golf’s latest major overhaul? AI … and an Apple TV remote
[James Colgan | Golf.com | Read]

▪️ ‘We’re gutted’: They planned to revive this D.C. muni. President Trump has other plans
[Michael Bamberger | Golf.com | Read]

▪️ How Walter Hagen’s unlikely 54-hole loop in 1920 inspired my own
[Jamie Kennedy | Golf Digest | Read]

TFC PODCAST / VIDEO NETWORK

RECENT DROPS

🎧 | ▶️ CONTENT CLUBHOUSE
Sean Guerrero: Golf's perfect timing
Guest: Sean Guerrero, co-founder, Digital Golf Collective and executive producer of "This is Golf" on CBS.
Listen / Watch | Archives

🎧 DRIVER$: INSIDE THE GOLF INDUSTRY
'Shark Tank' for the golf industry
Guest: Kris Hart, PGA of America senior director of growth and ventures.
Listen | Archives

ARCHIVES: 🎧 Podcasts | ▶️ Videos

ON TOUR

PGA Tour Champions: PNC Championship
Site: Ritz-Carlton Golf Club, Orlando, Florida.
Television [ET]: Saturday, 1-2:30 p.m. (Peacock), 2:30-6 p.m. (NBC); Sunday, 11:30 a.m. to 12:30 p.m. (Golf Channel), 12:30-1:30 p.m. (Peacock), 1:30-4:30 p.m. (NBC).

European Tour / Sunshine Tour: Afrasia Bank Mauritius Open
Site: Heritage La Reserve Golf Links, Bel Ombre, Mauritius.
Television [ET]: Thursday-Friday, 3:30-8:30 a.m. (Golf Channel); Saturday, 4-8:30 a.m. (Golf Channel); Sunday, 1-6 a.m. (Golf Channel).

TFC GOLF JOB BOARD

THIS WEEK'S FEATURED LISTINGS

▪️ Manager, Communications & Marketing
Georgia State Golf Association
Atlanta, Georgia | Info

▪️ Coordinator, U.S. Women's Open
United States Golf Association
Pinehurst, North Carolina | Info

▪️ Director of Facilities
Esplanade Golf & Country Club
Naples, Florida | Info

▪️ The First Call Job Board
▪️ Buffalo Groupe Job Openings

CALENDAR

JANUARY
19-21: Golf Business Conference, Orlando, Florida | Info
20-22: BIGGA Turf Management Exhibition, Harrogate, England | Info
20-23: PGA Show, Orlando, Florida | Info

FEBRUARY
17-21: Club Management Association of America World Conference and Club Business Expo, Anaheim, California | Info

COMPLETE CALENDAR >

To submit events for the calendar, please include the event name, date, location and informational link to info@firstcallgolf.com.