Monday Mar 24, 2025
FIRST THOUGHT

Of the 1,185 respondents to The First Call | Extra poll question "Should The Players Championship become men's golf's fifth major?", 62% chose "Yes," while another 10% selected "Maybe someday, but not now." The remaining respondents chose "No."

IN THIS ISSUE

> Design Notes: Brian Curley reimagines Nevada's Wildcreek | Read
> TFC Inbox: Golf's finest moments since 1950 | Read
> Best Practices: Arrowood innovates with official drinking team | Read
> Shop until you drop | Read

POLL

> Playing hickory-shafted clubs | Vote
> Previous: Should Augusta National Golf Club create a Women's Masters? | Results

QUESTION OF THE WEEK

Regarding professional golfers and the media, should players be obligated to speak to reporters during a tournament week? Or does a player's communication via social media suffice?

Send replies on this question or other topics and questions you would like to have asked to shall@buffalogroupe.com. For a response to be published, you must include your first and last name, along with the city and state of residence.

The Ringer recently published The 100 Best Sports Moments of the Quarter Century, which included several golf entries. In your opinion, what have been the best golf moments since 1950? | Read

Design Notes: Brian Curley reimagines Nevada's Wildcreek
South Africa’s Fancourt opens a new Gary Player nine; South Carolina’s Tidewater completes its bunker renovation.
TFC Inbox: Golf's finest moments since 1950
Readers of The First Call share golf's best moments since 1950, ranging from Ben Hogan's triple crown of majors in 1953 to Tiger Woods' fifth Masters win in 2019.
Shop until you drop
The Association of Golf Merchandisers offers courses and clubs creative ways to make their pro shops pop with originality.
Best Practices: Arrowood innovates with official drinking team
Oceanside, California, course fosters a sense of community as golf shop and restaurant collaborate on initiative.

INDUSTRY NEWS
Line now includes the Matchplay Cart, Matchplay Swift Sunday and Matchplay Duffel
Read More
Pro Golf Weekly will promote Majors Challenge and host its own fantasy golf league centered around golf’s four majors
Read More
PGA Tour Champions field features seven World Golf Hall of Famers, six past world No. 1s and 18 PGA Tour major champions
Read More

Alma Mater Footwear: Unveils the Beta, its first golf shoe, which will be available nationally online at Alma Mater beginning May 1, 2025. Available in two styles, the Beta Longwing and Beta Light, the new shoes will retail for $288.

RELATED: Industry press releases | Industry press release videos
RELATED: The First Call / PR Newswire feed

READ, WATCH, LISTEN

> Viktor Hovland finds a swing that works and rallies to beat Justin Thomas at Innisbrook
[Associated Press | Read]

> PGA Tour Champions has its first two-time winner in 2025 in Miguel Angel Jimenez
[Todd Kelly | Golfweek | Read]

> LPGA error puts wrong player in three events, keeping three out. Who was impacted?
[Beth Ann Nichols | Golfweek | Read]

> How much do golf balls weigh? Here’s everything you need to know
[Kevin Cunningham | Golf.com | Read]

#QOTD
"The man who is swimming against the stream knows the strength of it."
— Woodrow Wilson
TFC PODCAST / VIDEO NETWORK

PODCASTS

DRIVER$: INSIDE THE GOLF INDUSTRY
A unique case study in golf destination marketing
Guest: Sam MacPhail, CEO, Golf Prince Edward Island
Listen | Archive

GOLF INNERVIEW WITH ANN LIGUORI
How Tourism Ireland is promoting golf at home, abroad
Guest: Alison Metcalfe, vice president, Tourism Ireland
Listen | Archives

VIDEOS

THE COACH MO GOLF SHOW
How Rapsodo Golf is changing golf technology
Guest: Justin Bryant, Community Manager / Golf, Rapsodo
Watch | Archives

THE MODGOLF PODCAST
Fun is the leading message for golf
Guest: Jay Karen, CEO, NGCOA
Watch | Archives

ARCHIVES: Podcasts | Videos

TFC GOLF JOB BOARD

THIS WEEK'S FEATURED LISTINGS

> Vice President and Managing Director
JW Marriott Miami Turnberry Resort & Spa
Miami, Florida | Info

> Academy Coordinator / Player Development Professional
Coto De Caza Golf and Racquet
Coto De Caza, California | Info

> Business Manager
Cardinal Golf Club 
Fort Gregg-Adams, Virginia | Info

The First Call Job Board

TFC EVENTS
The Friars Golf Club: Kentucky Bourbon & Horses
April 22-27, 2025 | Louisville / Lexington, Kentucky
CALENDAR

MARCH
31-April 3: CMAA, Communications Summit, Charleston, South Carolina | Info

APRIL
2-4: Asia Golf Tourism Convention, Danang, Vietnam | Info

MAY
19-21: IAGTO European Convention, Gran Canaria, Spain | Info

JUNE
17-19: North America Golf Tourism Convention, Birmingham, Alabama | Info
24-25: NGCOA Multi-Course & Resort Operators Retreat, Monterey, California | Info

JULY
29-30: PGA Buying Summit, Frisco, Texas | Info

View complete calendar

To submit events for the calendar, please include the event name, date, location and informational link to info@firstcallgolf.com.