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Sara Killeen

Sara Killeen, managing director of Longitudes Group, a Buffalo Groupe company, has tracked spending behaviors and market dynamics in sports for more than 30 years. She offers industry expertise on golf, fitness, outdoor and travel trends across a variety of specialty, sporting good and digital channels.

Killeen has counseled many of the world’s largest golf brands and retailers in the golf and sports industry. 

Latest from this Author
Retailer forecasts same-store comps for 2021 to grow between 18% and 20%; Net sales increased to $3,27 billion, up 20.7% compared to 2020 Q2, 45% compared to 2019 Q2
The year’s second quarter proved that the industry’s continued uptick remains real as Callaway Golf, Acushnet and Drive Shack all released positive reports