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Sara Killeen

Sara Killeen, managing director of Longitudes Group, a Buffalo Groupe company, has tracked spending behaviors and market dynamics in sports for more than 30 years. She offers industry expertise on golf, fitness, outdoor and travel trends across a variety of specialty, sporting good and digital channels.

Killeen has counseled many of the world’s largest golf brands and retailers in the golf and sports industry. 

Latest from this Author
Revenues are up 8% heading into the peak golf season, giving executives reason to believe consumer spending will continue — even if rounds played dip
Publicly traded golf manufacturers and retailers assisted in making last year a robust one for the active lifestyle space
The merging of Callaway Golf's traditional golf businesses with the trending entertainment business is creating a positive financial effect
Company's financial reporting shows the best total revenue quarter in 3 years
Titleist and FootJoy lead company to a strong Q3, easily exceeding expectations heading into a Q4 that could be flat
The company's uber-heavy reliance on Vietnamese factories is to blame for the bleak outlook