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Industry News
Sunice: Celebrates 50 years performance outerwear innovation
With 50 years of ski expertise and nearly 25 years in golf, the company has outfitted climbers of Mount Everest to athletes at the 1988 Olympics and the 2013, 2015 and 2017 Presidents Cup teams
Features
The mighty monarch gets a little help from its friends
Through Audubon International's Monarchs in the Rough program, participating courses across the United States and Canada have designated acreage to aid the migrating butterfly species.
By
Tom Bedell
Industry News
Atlanta Athletic Club: Reveals details of Highlands Course transformation
Architect Andrew Green takes inspiration from club’s historic association with Bobby Jones
Industry News
USGA: Entries open for 126th U.S. Open
Applications available through April 8
Industry News
Buffalo Groupe: Releases 2025 Golf Travel Study
Survey shows golf travel is rebalancing around value, frequency and experience in 2026; reveals sustained spending, high economic confidence, and evolving travel priorities among U.S. golfers
Columns
Brooks Koepka’s savvy business move
Say what you will about the five-time major champion, but the jump he made to LIV Golf in 2022 was right for him. And so is his PGA Tour return.
By
Gary Van Sickle
Business
One size strategic planning does not fit all
While the strategic planning process is necessary, many private clubs often struggle along the way. GGA Partners offers a roadmap that will get a club to its final destination — a clear plan that will withstand challenges.
By
Michael Gregory
Features
Once perceived as a mirage, Middle East golf courses are a flourishing reality
Emirates Golf Club was the first of 22 current golf courses in the UAE. Beginning with this week's Dubai Invitational at Dubai Creek Resort, the DP World Tour will make six trips to the region.
By
Ward Clayton
Industry News
True Linkswear: Introducing the Antigravity at the PGA Show
Footwear design features featherlight feel with serious performance
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