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Industry News
Sunice: Celebrates 50 years performance outerwear innovation
With 50 years of ski expertise and nearly 25 years in golf, the company has outfitted climbers of Mount Everest to athletes at the 1988 Olympics and the 2013, 2015 and 2017 Presidents Cup teams
The First Call Inbox
To the point
The First Call readers offer their opinions on whether LIV Golf should be receiving Official World Golf Ranking points.
Industry News
Buffalo Groupe: Releases 2025 Golf Travel Study
Survey shows golf travel is rebalancing around value, frequency and experience in 2026; reveals sustained spending, high economic confidence, and evolving travel priorities among U.S. golfers
Industry News
Industry Notes: Sunday, February 8, 2026
Bechtol Golf Design braces for busy 2026; Upper Deck to celebrate 25th anniversary with special Tiger Woods program; Evergreen Partners acquires Minnesota's Somerby Golf Club; World Long Drive partners with Pinnacle.
Business
One size strategic planning does not fit all
While the strategic planning process is necessary, many private clubs often struggle along the way. GGA Partners offers a roadmap that will get a club to its final destination — a clear plan that will withstand challenges.
By
Michael Gregory
Industry News
Drvn Golf: Introduces unified body–swing certification
New certification delivers an integrated body and swing system for PGA professionals and fitness coaches seeking measurable results and long-term athletic development
Columns
Brooks Koepka’s savvy business move
Say what you will about the five-time major champion, but the jump he made to LIV Golf in 2022 was right for him. And so is his PGA Tour return.
By
Gary Van Sickle
The First Call Inbox
Welcome back, Brooks Koepka
The First Call readers are mostly pleased to see the five-time major champion back on the PGA Tour, but differ on the parameters that the Tour set for his return.
Industry News
LPGA Tour: 75th Anniversary Pro-Am raises $4.1 million for LPGA Foundation
Record-setting total will uplift future generations of girls and women
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