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Business

Brand visibility in the zero-click era

Buffalo Groupe examines the growing search trend and how companies can leverage the strategy for their betterment.
Columns

Brooks Koepka’s savvy business move

Say what you will about the five-time major champion, but the jump he made to LIV Golf in 2022 was right for him. And so is his PGA Tour return.

By Gary Van Sickle
Industry News

Sweetens Cove GC: Announces property-wide expansion

The South Pittsburg, Tennessee, project features a new 13-hole short course opening in 2027, alongside overnight cabins, a putting green, a private restaurant, and an onsite whiskey distillery.
Industry News

True Linkswear: Debuts the Ascent PNWProof

The all-weather athletic shoe is engineered for both golfers and non-golfers
Industry News

True Linkswear: Unveils limited-edition Antigravity+ LE

Footwear brand continues annual tradition of ultra-limited drop that celebrates spring from the Antigravity collection
Design Notes

Bill Coore, Ben Crenshaw debut Anson Point at South Carolina’s Palmetto Bluff

Michigan’s Egypt Valley gets a Chris Wilczynski renovation; Kristine Kerr progresses on transforming New Zealand’s Boulcott’s Farm.

By The First Call Staff
Industry News

Shot Scope: Breaks down the stats of putting

Company's study reveals the percentage of putts made from short- and mid-range distances based on a player's handicap
Industry News

Panther National: Cameron Young wins The Players Championship

Young is a club ambassador for the Palm Beach Gardens, Florida, golf and lifestyle community
Industry News

PGA Tour: Cadillac named sponsor of the Cadillac Championship

Signature event marks the PGA Tour’s return to Trump National Doral’s Blue Monster, where Cadillac also sponsored a Tour event from 2011-2016

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