Johnny Morris, founder and CEO of Bass Pro Shops, turned an old Ozarks fishing lodge into a checklist golf destination and helped transform the golfing region.
Best known as a player and analyst — and, yes, leader singer for Jake Trout and The Flounders — the 71-year-old believes he's on to something with the Skechers World Championship Cup ... and more.
Membership-only retail store enters the golf ball market with the Members Mark Pro Series 2 balls that are ideal for the everyday golfer. Better yet, they cost just $27.98 for two dozen — yes, two.
