Johnny Morris, founder and CEO of Bass Pro Shops, turned an old Ozarks fishing lodge into a checklist golf destination and helped transform the golfing region.
Best known as a player and analyst — and, yes, leader singer for Jake Trout and The Flounders — the 71-year-old believes he's on to something with the Skechers World Championship Cup ... and more.
The narrative for Ryder Cup matches since 1985 is that the Americans are perpetual favorites. Yet, the Europeans are 12-6-1 in that time. Why? They have leveraged the role of underdog
