Johnny Morris, founder and CEO of Bass Pro Shops, turned an old Ozarks fishing lodge into a checklist golf destination and helped transform the golfing region.
Best known as a player and analyst — and, yes, leader singer for Jake Trout and The Flounders — the 71-year-old believes he's on to something with the Skechers World Championship Cup ... and more.
The cost of keeping up a golf course — from fertilizer for turf to gas for maintenance equipment — is rising, but The First Call’s Bradley S. Klein believes it’s a small price as part of a broader picture