Johnny Morris, founder and CEO of Bass Pro Shops, turned an old Ozarks fishing lodge into a checklist golf destination and helped transform the golfing region.
Best known as a player and analyst — and, yes, leader singer for Jake Trout and The Flounders — the 71-year-old believes he's on to something with the Skechers World Championship Cup ... and more.
The First Call contributor Bradley Klein reviews an upcoming biography, 'Rory Land: The Up-and-Down World of Golf's Global Icon,' that picks at perceptions of the four-time major champion.