TFC Week In Review 03-14-2025

THIS WEEK'S EDITIONS OF THE FIRST CALL

Monday | Tuesday | Wednesday | Thursday | Friday

QUESTION OF THE WEEK

When you see or hear the words "The Players Championship," what comes to mind?

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> Responses to the previous question: Is shooting 59 as significant today as it was when Al Geiberger was the first reported PGA Tour player to achieve the feat in 1977? | Read

BUSINESS

APGA: Development program to feature 8 of tour's top players in 2025

World Wide Technology Player Development Program to include FullSwing Launch monitor, customized clubfittings, fitness evaluations, mentorship and professional development sessions

Audubon International: Green-lights Esencia to pursue certification

Developers Reuben Brothers and Three Rules Capital will pursue Signature Platinum Certification to underscore commitment to environmental sustainability in developing a 2,000-acre community on Puerto Rico’s southwestern coast

Fairway & Greene: Becomes the PGA of America's official staff uniform supplier

PGA of America staff will wear Fairway & Greene uniforms, layering and outerwear for select PGA of America events, including the PGA Championship, KMPG Women’s PGA Championship, and Senior PGA Championship

Golftec: Opens new location outside of San Antonio

Helotes, Texas, location is equipped with the company’s Optimotion swing analysis technology, custom clubfitting services and professional coaching from Golftec certified personal coaches

NGCOA: CEO to report on Cazenovia GC lawsuit on Golf Business Live

Ruling could have impact on golf course owners and operators

NGCOA: Releases 2025 Golf Business Pulse Report

Report provides golf courses with overviews, trends and insights for optimizing operations

PGA Tour, Anheuser-Busch: Extend partnership agreement through 2030

Anheuser-Busch is one of the Tour's longest-tenured official marketing partners, dating back to 1994

PGA Tour: Designates Delta as its official global airline

Through Delta’s SkyMiles Experiences platform, golf fans and Delta’s most loyal customers can unlock access to PGA Tour experiences

CLUBS / COURSES

Bobby Jones Links: Travis Pointe CC announces a $6 million-plus renovation

Strategic investment will focus on course and clubhouse, and revitalize club’s key touchpoints, broaden membership appeal

Raintree Golf and Event Center: Adds new golf carts with GPS technology

New carts latest in a series of property improvements at Green, Ohio, municipal facility

Reynolds Lake Oconee: Hosts Linger Longer Invitational, March 15-18

19th Linger Longer Invitational hosted by University of Georgia, Mercer University and Kennesaw State University

COMPETITION

Galleri Classic: Major champion John Daly joins 2025 field

Notah Begay III, Boo Weekley and Billy Andrade also commit to PGA Tour Champions event March 26-30

LPGA: JM Eagle LA Championship set for April 17-20

Event, voted the LPGA Tournament of the Year in 2024, will provide complimentary admission to those affected by the Eaton and Palisades fires in the Los Angeles, California, area

PGA Family Golf Championship: 2025 registration opens

Tournament, set for Aug. 30-31 at Whistling Straits and Blackwolf Run in Kohler, Wisconsin, will offer amateur and professional divisions

SuperStroke: R.E. Lamkin Invitational set for March 10-11

University of San Diego, San Diego State men’s golf teams to host collegiate event at San Diego Country Club in Chula Vista, California

DESTINATIONS

Keswick Hall: Announces spring golf package

Charlottesville, Virginia, destination offering a package — starting at $599 per person / per night — that runs through April 30 and includes golf on the Pete Dye-designed Full Cry course

LinksVideo.net: Mount Falcon Estate owner Alan Maloney discusses staying, playing

The County Mayo, Ireland, destination stands as one of the country's finest hotels, while Carne Golf Links is one of the area's top links courses

Marriott Golf: Sawgrass Marriott offers play on TPC Sawgrass

The Ponte Vedra Beach, Florida, destination offering a two-night stay and rounds on Pete Dye's Valley Course and the Stadium Course

Marriott Golf: Spotlight on Williamsburg Lodge

The iconic Virginia destination features the Golden Horseshoe Golf Club and is an ideal location to visit in the spring

EVENTS

Upper Deck Golf: To host match between Nick Faldo, Gary Player

Match will feature golf influencers Sara Michelle Winter and Sabrina Andolpho, benefit Stand Up To Cancer and be held March 22 in Tampa, Florida

GEAR

Miura Golf: Launches TC-202 irons

Built on insights from professionals, top amateurs and launch data, the TC-202 refines the success of its predecessor, the TC-201, with additional inspiration from the Miura CB-57

Srixon: Rio Takeda claims 2nd LPGA title of season

In winning, Takeda played Srixon's ZXi irons and Cleveland Golf's RTZ wedges

LIFESTYLE

Malcolm DeMille: Continues tradition with Arnold Palmer Invitational

Company handcrafted exclusive pro-am player badge money clips for the Arnold Palmer Invitational and Legacy pro-am

MEDIA

Youth on Course, Roger Steele: Launch Advocates for Access series

New video series showcases changemakers driving accessibility and inclusion for youth golf

PEOPLE

Bobby Jones Links: Announces Cloverleaf Collaborative honorees

Top performers from across BJL’s nationwide portfolio are recognized for excellence

First Tee: National week-long campaign launches May 19

First Tee will celebrate coaches who are game changers in their respective communities during the inaugural network-wide awareness campaign

Landscapes Golf Management: Promotes 6 leaders for achieving healthy returns

Mike Williams, Scot Wellman, Mark Young, Joe Goellner, Chris Jacobson and Brandon Wallraff are promoted for their respective performances

PGA Tour: Tim Finchem receives PGA Tour Lifetime Achievement Award

Former Tour commissioner honored ahead of 51st Players Championship

Under Par Golf Media: Names Greg Wise as publisher

Under Par Golf Media, established in 2021, is a digital marketing platform that features a weekly newsletter to over 250,000 readers

PHILANTHROPY

BallenIsles CC: Charities Foundation awards record $1.475 million in grants

The Palm Beach Gardens, Florida, club help support 61 not-for-profit and civic organizations’ programs serving the local Palm Beach County community with its grants

GCSAA: Toro Company makes gift to GCSAA Foundation

GCSAA Platinum Partner honors GCSAA CEO Rhett Evans’ Mt. Everest summit with $8,849 donation — $1 for each meter climbed

TECHNOLOGY

PGA Tour: Fan-centric innovations to elevates The Players experience

AI Course Setup Tool, Game the Green headline expansive list of fan-first initiatives

SkyTrak: Introduces 5.3 software update

Update delivers advanced performance enhancements that include a pivotal firmware update that provides a 99.5% shot capture rate and brings all of the current features to all devices

COURSES

Firefly: Construction is underway on the 18-hole championship course and a 9-hole short course as part of a 700-plus acre luxury golf and residential community in Spring Hill, Tennessee. Both courses are designed by architect Andrew Green and are slated for completion at the end of 2025. ... Mandarina: Resort and residential destination in Riviera Nayarit, Mexico, announces the opening of the Greg Norman-designed Mandarina Golf Club, a 9-hole short course.

EVENTS

Women’s Golf Day: Launches a series of elevated events, the WGD Signature Series, which are planned to run in conjunction with other significant events, including PGA Tour tournaments, or around key dates in the year.