TFC Week In Review 04-17-2026

BUSINESS

Carolinas Golf Association: Announces Johnnie-O as official apparel partner

Johnnie-O will be integrated throughout the CGA experience, from on-course visibility at championships to storytelling across digital platforms and Carolinas Golf magazine

Concert Golf Partners: Purchase of The Club at New Seabury ranked as top deal

Golf Inc. magazine ranked acquisition of the Cape Cod, Massachusetts, club as the No. 1 deal for the Top Sales of 2025

Grass League: Renews, expands partnership with Gila River Resorts & Casinos

Partnership continues the Arizona-based hospitality brand’s role as the official resort and casino partner of Grass League and elevates it to presenting sponsor of two of the league’s three championship in 2026

NGCOA: Offers Arnold Palmer-inspired wellness brand to members

NGCOA members are given exclusive access to Arnie's plant-powered sun protection and muscle recovery products via Smart Buy Marketplace

PGA Tour Superstore: To open St. Petersburg store on June 13

The conpany will hold a hiring event April 22-23 at the Fairfield Inn & Marriott St. Petersburg North in Florida

Power Tee: Reports on Broward Golf Center's major technology upgrade

Coconut Creek, Florida, facility installs Power Tee's automated teeing system

PXG | PGA Tour Superstore: Announce partnership

Expanded access through PGA Tour Superstore’s retail experience makes it easier for golfers to discover PXG club technology and get properly fit

True Linkswear: Named Golfbreaks’ official footwear partner

Golf travel concierge tabs footwear brand for travel content, cross promotion

CLUBS / COURSES

Escalante Golf: Unveils next chapter for Canyata

Distinctive member experience, new amenities and enhanced agronomy define vision for Icon Golf's home club

Kohanaiki: Achieves Audubon International certification

Kohanaiki is Hawai’i’s first golf course to achieve the Gold Signature Sanctuary Certification and is one of 14 worldwide

Landscapes Unlimited: Nears finish line renovating Wildhorse GC

Scheduled to wrap up in June, the six-month project centers on a broad work scope

Sedona Golf Resort: Completes enhancement project

The Sedona, Arizona, destination recently completed a four-month, $400,000 course enhancement project that focused on updating the irrigation system and bunkers across the 37-year-old property

COMPETITION

Kroger Queen City Championship: Jeeno Thitikul, Nelly Korda commit

World's top two, plus reigning champion Charley Hull and 2024 champion Lydia Ko are among the early commitments

Mizuho Americas Open: Michelle Wie West commits to May LPGA event

Wie West accepts an invitation to play as a sponsor exemption when the tournament tees off at Mountain Ridge CC, May 4-10

PGA of America: 35 PGA Golf Professionals to compete in Senior PGA

The players make up the Corebridge Financial Team

USGA: Farah O’Keefe, Asterisk Talley, Anna Davis make USA Curtis Cup Team

O’Keefe and Talley earn automatic selections via WAGR, Davis earns committee selection for June’s Match at Bel-Air Country Club

DESTINATIONS

Marriott Golf: Summer golf at Shadow Ridge GC

Palm Desert, California, destination offers two opportunities for golfers to play and practice with its Summer Access Pass

Marriott Golf: Unlimited play offer for Playa del Carmen

Guests who book two nights or more at Residence Inn Playa del Carmen will unlimited golf for two at the iconic Hard Rock Golf Club Riviera Maya, located just five minutes from the hotel. This 18-hole

EVENTS

GTAA: Partner with Crystal Springs Resort

The Hamburg, New Jersey, resort will collaborate with Golf Tournament Association of America to host VIP Day on April 22

GEAR

SuperStroke: Releases limited-edition Folds of Honor putter grip

Stars and stripes grip design benefits the Folds of Honor Foundation and will be available April 20

SuperStroke: Rory McIlroy wins 2nd straight Masters

Northern Irish star claims sixth major title with Zenergy Pistol Tour putter grip

PEOPLE

AM Golf: Names Tim Keller as director of partnerships

AM Golf recently launched in the U.S. following years of success in Europe

TECHNOLOGY

Golf VX: Launches Quantum Simulator Platform in United States

Next-generation simulator technology delivers realism, AI-powered coaching and a fully integrated golf experience