Friday Dec 19, 2025
FIRST THOUGHT

THIS WEEK'S EDITIONS OF THE FIRST CALL

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QUESTION OF THE WEEK

▪️ What golf resolutions do you have for 2026?

Send replies on this question or other topics and questions you would like to have asked to shall@buffalogroupe.com. For a response to be published, you must include your first and last name, along with the city and state of residence.

The Starter: Tiger Woods is turning 50. Sit with that thought
While Woods may be winding down, Scottie Scheffler and Rory McIlroy are hitting their prime; Andrew Novak makes 2027 U.S. Ryder Cup team statement; Does Santa have the magic to fix your game?
BUSINESS
Aeon School, a leading private online school, becomes the exclusive online school partner
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Austria, Dominican Republic, Ireland, Portugal, Scotland and South Africa headline premier destinations; IGTM expands PGA Show partnership with curated content and show floor presence
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Global golf industry returns Jan. 20–23 to the Orange County Convention Center in Orlando, Florida
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Industry reception, sponsored by Johnnie-O, will precede the live runway showcase in The Retreat on the Show Floor
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The Range will be a refreshed and reimagined testing destination on the show floor
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Signature event marks the PGA Tour’s return to Trump National Doral’s Blue Monster, where Cadillac also sponsored a Tour event from 2011-2016
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The company, a provider of automated golf ball teeing systems and training aids, will exhibit in Orlando, Florida, Jan. 20-23
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Among the highlights will be the Stitch Link Strap, a re-engineered, ergonomic golf bag strap, and new Player puffer vests and jackets
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Company will pass the 30-year mark as an exhibitor
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The career Grand Slam winner will continue as the global face of GolfPass through 2038; Firethorn Productions, a new media and production venture between Versant and McIlroy, to produce original multi-platform content
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Each company is now a preferred partner of the other for the simulator segment in an effort to give operators a modern, unified workflow for league play, tournaments and day-to-day reservation
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COMPETITION
PGA Tour Champions event set for Feb. 12-15 at Tiburon Golf Club in Naples, Florida
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Third roster marks the program’s largest class to date, with 24 athletes representing the nation’s top juniors
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DESTINATIONS
The Messinia, Greece, destination is set to expand golf events calendar in 2026
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EVENTS
Guest speakers include Sera Hennrich, general manager of X-Golf in Scottsdale; Chris Austin, chief marketing officer, CAMO; and Phil Immordino, executive director, Indoor Golf Alliance and GTAA
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GEAR
Scheffler's six-win campaign included two majors to earn him the Jack Nicklaus Award
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The shoe is approved by Medicare for reimbursement, marking the first time a pickleball shoe has earned that distinction
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PEOPLE
Senior executive will provide strategic direction for revenue-generation areas of the foundation, corporate sales and events
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The Charlottesville, Virginia, destination congratulates Coughlin on her three-shot victory alongside playing partner Andrew Novak
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Dever and Reece have worked in various capacities on multiple golf tournaments, sporting events, hospitality and consulting programs during their 10-plus-year careers with the agency
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Puchinsky is golf instructor at Bonita Bay Club in Bonita Bay, Florida
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Scheffler is PGA Tour Player of the Year; Potgieter takes Rookie of the Year
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Charles will be responsible for initiatives across marketing, personalization and loyalty; introducing new approaches to acquire, engage and retain customers in-store and online
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Ponce will lead RGT’s strategic partnerships, including the company’s critical retailer and reseller programs
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Costello will lead sales efforts for all RGT brands — Foresight Sports, Bushnell Golf, GolfLogix and PinSeeker — in the Northeast region
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Noble will oversee the company’s customer support duties and indoor solutions strategy
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PHILANTHROPY
Boyne Golf PGA professionals celebrate 29 years of raising funds for Manna Food Project and First Tee-Northern Michigan to impact families and youth through golf
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TECHNOLOGY
Wong uses Shot Scope technology to improve her game
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Practical Golf’s Jon Sherman offers advice on navigating the marketplace
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