Wednesday Jan 03, 2024
FIRST THOUGHT

The PGA Tour's 2024 calendar season opens on Thursday with The Sentry in Hawaii. According to Golf.com, if a player were to somehow qualify and play in the Tour's regular season, FedEx Cup Playoffs, the four majors, Olympics and Presidents Cup, he would total 35,679 miles this season.

IN THIS ISSUE

> Looking into golf's crystal ball for 2024 | Read
> The California course that is no longer shrouded in mystery | Read

QUESTION OF THE WEEK

What one area of your golf game — or golf as a sport — would you like to see improved in 2024? 

Send replies on this question or other topics and questions you would like to have asked to shall@buffalogroupe.com. For a response to be published, you must include your first and last name, along with the city and state of residence.
Read responses to last week's question.

TFC Inbox: Looking into golf's crystal ball for 2024
How the new year will unfold remains unclear, but The First Call readers have a few opinions on what they would like to see. Plus, the proposed golf rollback continues to roil readers
INDUSTRY NEWS
In November, golf apparel sales were up 0.6%; In total last month, apparel sales were up 3.3% vs. 2022, establishing an all-time high
Read More
U.S. rounds were up 8.2% for November 2023 and up +3.6% YTD when compared to November 2022
Read More
Toronto-based modern golf apparel brand to showcase a variety of new line along with a buying program at booth No. 4972
Read More
Manufacturer of handcrafted leather golf shoes and belts will exhibit in booth No. 4455
Read More
Samples of golf-inspired canned cocktails, including the Transfusion, Ranch Water, Bloody Mary, Fore Tea and Southside, will be available at booth No. 3487
Read More
Live video capture and analysis company will host webinar on Jan. 10 and reveal what its 2.0 platform can deliver
Read More
READ, WATCH, LISTEN

Jason Day joins Malbon Golf as brand's first PGA Tour athlete
[Julius Oppenheimer | Hypebeast | Read]

> Pat and the Hat. Cantlay uses hat to bring attention to partnership with first responders
[Doug Ferguson | Associated Press | Read]

> Opinion: Questions to contemplate for a new year on PGA Tour
[Doug Ferguson | Associated Press | Read]

> PGA Tour and Saudi Arabia's PIF agree to extend deadline for potential deal
[Joel Beall | Golf Digest | Read]

#QOTD
"Life is what happens to you when you’re making other plans."
— Betty Talmadge
ICYMI
The California course that is no longer shrouded in mystery
The one-time invitation-only Porcupine Creek Golf Course is now part of a world-class resort
TUNING IN

PGA Tour: The Sentry
Site: Plantation Course at Kapalua, Kapalua, Hawaii.
Television [ET]: Thursday-Friday, 6-10 p.m. (Golf Channel); Saturday-Sunday, 4-6 p.m. (NBC), 6-8 p.m. (Golf Channel).
GCSAA Fact Sheet

Make Golf Your Career

> Assistant Producer — Sky Sports Golf
Sky
Remote / United Kingdom | Info

> Golf Maintenance Worker
South Suburban Parks and Recreation
Littleton, Colorado | Info

> Instructor
Professional Golfers Career College
Temecula, California | Info

View a complete listing of jobs

Make Golf Your Career is a golf industry DE&I initiative launched by Make Golf Your Thing that allows job seekers to search, find and apply for opportunities throughout the industry in one place.

TFC PODCAST NETWORK

THE MODGOLF PODCAST
MyGolfSpy: Becoming the Consumer Reports of the golf industry
MyGolfSpy founder Adam Beach joins host Colin Weston to share his motivation for creating the website that offers unbiased golf equipment reviews
[Listen | More 'The ModGolf Podcast' episodes]

GOLF INNERVIEW WITH ANN LIGUORI
How shot tracking is improving the game
Shot Scope CCO Gavin Dear joins host Ann Liguori to talk about the benefits of the technology and how his company is carving out its niche
[Listen | More 'Golf Innerview with Ann Liguori' episodes]

DRIVER$: INSIDE THE GOLF INDUSTRY
Setting the pace
Tagmarshal CEO Bodo Sieber joins co-hosts Jon Last and David Klein to discuss pace of play optimization and how to improve the economic engine of golf facilities
[Listen | More 'Driver$: Inside the Golf Industry' episodes]

CALENDAR

JANUARY
23-24: Golf Business Conference, Orlando, Florida | Info
23-26: PGA Show, Orlando, Florida | Info
29-February 1: GCSAA Conference and Trade Show, Phoenix, Arizona | Info

MARCH
4-8: Club Management Association of America World Conference and Club Business Expo, Las Vegas, Nevada | Info

View complete calendar

To submit events for the calendar, please include the event name, date, location and informational link to info@firstcallgolf.com.